What The HECK Is The Uppernet From Verizon?!

Advertise on CloudTweaks

What the HECK is the Uppernet from Verizon?!

Been watching television lately? If so, the odds are more or less strong that you’ve come across yet another of Verizon’s slickly produced commercials, touting the grandeur of a superhero action movie, boldly hailing the company’s latest venture, the “Uppernet,” in all capital letters. Impressive, Grandiose, Important: the three words that immediately entered my head once the storm of a commercial subsided. But another descriptor — one that could potentially harm Verizon’s aims — surfaced as well: Confusing.

“Our cloud is not soft and fluffy,” says an authoritative baritone to open the ad. The camera runs down endless hallways of data servers, and presents angles of infrared cornea scans, showing how Verizon’s cloud is based on “combating the latest security threats.” “Scalable as far as the mind can see,” it is finally revealed that the Uppernet is “the cloud that the other clouds look up to.”

The idea of the “Uppernet” seems one meant to visually and conceptually transcend the idea of the Internet. It allows customers to scale above the World Wide Web and escape its limitations. Unfortunately, the commercial spends far too much time exampling the power of this cloud without relating what specifically it can offer to its presumable target audience: business professionals looking for a leg up over peers.

From my investigation, the “Uppernet” is overall an effective branding strategy for the cloud solution platform offered by Verizon Wireless. Some context on Verizon’s cloud history helps to correctly locate all things “Uppernet” in the IT conversation.

It was recently announced that the telecom juggernaut had partnered with two stalwarts in the cloud, EMC Corp. and Terremark. Verizon actually acquired the latter company back in April for $1.4 billion, attempting to position itself as the top brand name in cloud services and infrastructure management. Quietly yet strategically, Verizon has sought to shift shape into a major force in the cloud landscape, with the Uppernet as the ultimate fuel source in this rebranding push.

Exploring Verizon’s Uppernet webpage reveals a method to the slight madness in the advertising. The company is in truth targeting not only business-minded cloud pros, but also those in the industries of government, healthcare, and education. Verizon attempts to lure newbies into the cloud conversation with CloudSwitch, designed for a “seamless” integration into the computing programming. And right off the bat, visitors encounter an easy-to-follow article on securing data in the cloud.

The brawny, polished Uppernet’s intent is to bait viewers and pique their interest into Verizon’s cunning cloud blueprint. Verizon hasn’t yet saturated the market with this strategy, but I’ll look for this to change incrementally as the summer sizzles forward.

By Jeff Norman

Jeff Norman

Jeff Norman is a freelance writer currently based in New York City. He's moved into writing about cloud computing from substantial work in culture and the arts. He earned his undergraduate degree in English at Stanford and has studied at Oxford and Cambridge.

CONTRIBUTORS

Our Computers Can Recognize Faces but Imagine Seeing Through an Animal’s Eyes. Now We Can.

Our Computers Can Recognize Faces but Imagine Seeing Through an Animal’s Eyes. Now We Can.

Seeing Through An Animal’s Eyes Computer Vision and Facial Recognition have gone from rare and difficult to increasingly available thanks ...
Waiting for IT? Rise Up Citizen Coders! Cloud Now Eliminates the Need for Developers

Waiting for IT? Rise Up Citizen Coders! Cloud Now Eliminates the Need for Developers

SaaS Application Development All we seem to hear about is the shortage of developers, people who can code. Times are ...
Connecting the Power of IoT

Connecting the Power of IoT

Connection Power I come not to bury Caesar. Nor do I come to bury his estimates. Estimates, attempts based on ...
Major Cloud Outages

Major Cloud Outages: Five Things Organizations Can Do To Protect Against Network Failures

Recent Major Cloud Outages It is no surprise that whenever there is an outage in a public or private cloud, ...
The Tech Sector Gender Gap

The UK Tech Sector: The Gender Gap

The Tech Sector Gender Gap In conversation with Co-Founder and Creative Director of North West Web Design Studio, MadeByShape Andy ...
Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Private Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle ...
Solving the Complexities of Multicloud Strategies

Solving the Complexities of Multicloud Strategies

Multicloud Strategies To avoid the dreaded cloud lock-in, many organizations are now managing multiple clouds to service their business needs ...
Cryptographic Key Generation – It’s Time To Pay Attention

Cryptographic Key Generation – It’s Time To Pay Attention

Cryptographic Key Generation When we think about cryptographic keys, we tend to think about closely guarded secrets. Keys are the only ...

NEWS

IBM’s cloud, cybersecurity and data analytics business rose 11 percent to $8.8 billion in the quarter

IBM’s cloud, cybersecurity and data analytics business rose 11 percent to $8.8 billion in the quarter

Big Blue back on the attack, analysts cautious (Reuters) - IBM shares surged 5 percent on Wednesday after the world’s ...
New IDC Spending Guide Forecasts Nearly $120 Billion in Worldwide Spending on Security Products and Services in 2021

New IDC Spending Guide Forecasts Nearly $120 Billion in Worldwide Spending on Security Products and Services in 2021

FRAMINGHAM, Mass., October 19, 2017 – Worldwide spending on security-related hardware, software, and services is forecast to reach $119.9 billion in ...
Cloudera Speeds Analytics Deployment for Cybersecurity Hub

Cloudera Speeds Analytics Deployment for Cybersecurity Hub

New Service Simplifies Path to Deploying Next Generation Cybersecurity Hub, Making Machine Learning Easier and Accessible PALO ALTO, Calif., Oct ...

NEWSLETTER SUBSCRIBE

CloudTweaks has been a prominent influence covering cloud technologies since 2009. We have worked and continue to work with a tremendous number of writers, contributors and partners throughout the world – all of whom provide insights into the cloud business community. This information is provided to our Newsletter subscribers on a weekly basis - free of charge.

Subscribe to receive our weekly collection of Best of Thought leadership, Technology news, Tweaks, Curated resource links, Exclusive promotions and our popular Comic series.

Something went wrong. Please check your entries and try again.