Movie Cloud: Will It Democratise The Film Industry?
The first thing to really change independent film was the DSLR. Personally I have made a movie on a Canon 60D. It is a stills camera that shoots HD, cinema-quality film. The independent film route is a hard and brutal road which has practically no money in it. Or is it?
Hollywood legend Dov Simens has launched the Movie Cloud with Derek Christopher (president of TV/Film Seminars). But what is it? Simens says it will revolutionize the way independent films are produced, distributed, and consumed.
Simens and Christopher consider Hollywood to be a monopoly. Only 200 of the world's 50,000 independent films that are made get released every year. Movie Cloud want to make sure people see the other 49,800.
Movie Cloud has three main components and 15 sub-components
1. Movie Studio (Millions of virtual production offices and theatres for writers, filmmakers, actors, directors, producers, movie fans and more)
2. Movie Bank ($175 Million in potential production funds)
3. Movie Theater (50,000 independent films/year)
Anyone with a DSLR, a laptop, some editing software and some friends can make a movie. It is getting it seen and making sure it is good which is hard. Anything that helps you do that is worth shelling out for in my opinion. Simens also has a brilliant reputation in Hollywood as a teacher. I know as a film-maker that having a database and software all integrated together in a movie cloud is an invaluable resource. I am making a film at the moment called Prose & Cons and my film making partner, Steve McAleavy, lives in Doncaster and I live in London. Separations of hundreds of miles are what cloud computing is made for. You don't even need an office.
In an interview Simens said: “You even get your office. You do not need a brick and mortar office anymore…you pay $3-4 per month… You don't have to come to Hollywood anymore”. If the Movie Cloud really takes off then there will be a new word in the film industry: democracy.
Getting your film seen is an uphill battle and moviecloud.com offers an audience for your film. Moviecloud consumers can watch your film, and you can network with other filmmakers all over the world.
I personally think moviecloud.com is brilliant and I reckon I will be joining. If I do any downsides I will report in a future article.
What is your take?
By Catherine Balavage