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Consumer Cloud: Problem In The Business Model

Consumer Cloud: Problem in the Business Model

Today, consumers behaviour is quite different from what it used to be a few years ago, especially when the concern at hand is technology, and that too cloud technology. Having been dependent on cloud technology for more than a few years in line, consumers have opted to be at the mercy of their providers more than ever before.

Consumers are therefore more bent on accepting their human resource and security practices more blindly than they used to do a few years ago. The problem has been largely attributed to the increased dependence on cloud as a service or software as a service as we commonly know it. There are a couple of important facts about this phenomena which are important to know and are marked in this article.

Why give up the entire control?

Why should you be giving up entire control of your cloud computing accounts? Recent hacks into really secured systems suggest that it is not impossible to breach into very tightly secured iAccounts of big service providers as well. Cloud providers like Amazon, Google, Apple etc. have all been victims of these security breaches in the past.

The problem at hand is that consumers have practically left the entire control of their accounts in the hands of the cloud service provider. So whenever there is a breach, you end up losing control not only over your account, but possible all the devices connected to your cloud including laptops, PDAs, mobile phones etc. This implies that it is not just your software, you practically end up losing control even on your hardware devices that these days very commonly run on cloud.

Confessions from various cloud providers make us believe that there are numerous attempts per day to hack into the consumer accounts. Though the services providers are smart enough to bypass such attacks, the possibility of these cannot be completely negated. There are times when the hacker with the play of some numbers is able to convince the customer relationship management team of the provider that it is his account. The problem thus is not in how securely built the technology systems are. The problem actually is what loopholes exist in the existing business model and HR practices of the service provider that you are utilising the services of.

What Next?

Though loopholes will continue to exist, it doesn’t really mean that you quit on using the cloud technology as a whole. What you’ve got to do at this moment is keeping full trust over your providers, and utilising the cloud services to the best possible extent. It also pays in not getting frustrated and irritated when you are asked several questions while you call up the CRM team, as this what is being tried to keep your account safe and secure. Should that be a hack call, imagine how much loss it could have caused to you and your business. Cloud service providers are trying hard to put everything at point. However it is perhaps important to modify the existing business model and HR practices to foray into making an end to such breaches.

By Kaamil Nakhasi

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