Gartner has recenty predicted that by 2020, a corporate “no-cloud” policy will be as rare as a “no-internet” policy is today. CIOs will increasingly leverage a multitude of cloud computing providers across the entire IT stack to enable a huge variety of use cases and meet the requirements of their business unit peers. Indeed, the tides are shifting toward a “cloud-first” or even “cloud-only” policy... 

Marc Wilczek

Top 25 European Rising Stars 2012: Elastoffice

Top 25 European Rising Stars 2012: Elastoffice

Emancipate Office Administration and Filing Work on C9 Cloud, Says ElastOffice

Elastoffice(EO) launched its business operations in mid-2011 in Hungary, but had already conceptualized and made feasible business commitments towards this realization half a decade before. This qualifies the startup as one of the European Rising Stars in a cloud startup sense. It also qualified for the recent prestigious EuroCloud award ceremony at the heart of Europe.

The company specializes in office administration software solutions, using the Cloud C9 as the business and data storage reservoir. It also leverages on day-to-day office paper documentation. The firm does this through its efficient outsourcing model both vintage and digital. The vintage is that of handling documents physically in hard paper, which, as such, can say little about the modern side of the organization. This digital side in fact is where the acclaim of Elastoffice, if it will ever reach fever-pitch, lies. It emphasizes on modern outsource models of papers by scanning hardcopies, digitizing signatures and distributing the digital content in various departments in a fraction of time that it would take to file the same in a in-house  bureaucratic setting.

There are parts that EO deserves, as an approach, in any critique, deriving from its double set of customer services:

  1. For Startups
  2. For Established entities

Here is a look at the startup dispensation of EO. Usually, the company says that it “liberates business” implying that it removes the clogs of administrative and office paper pile up. It says that it can help undertake the same set of work that an internal secretarial team can perform and in fewer hours. Accordingly, the startup’s kind of work is that of entering client’s shoes, per se, and walking them through the pay-as-you-go model. The latter will receive a treat in a few following lines. First of all, it says that it can devote 1-3 hrs, daily, of providing consultation on legal matters. Five more hours go towards injecting accounting work at a charge that reflects the accuracy of any cloud-based job.

This holistic approach of a pay-as-you-go model is rare to office work. One has to remember that files are always pouring in from diverse departments, documentation is under perpetual cycle and edits have to sieve through the hands of a tired secretarial team. Furthermore, there has to be scanning to do, as well as, digitizing and storage in either a CPU or a remote locale. For Elastoffice, the standardization of the cloud C9 helps to deflate the inflexibility that custom office solution providers impose on users. For example, instead of introducing vendor products that will limit the client to single secretarial software, the provider helps with OpenERP. This Enterprise Resource Planning offering, one has to say, is exceptionally smooth as far as working under a multi-application environment is concerned. Thus, whether it is administration or mere office work, the company says that it has got the goods.

Established entities, on the other hand, unlike startups, which outsource both administrative and documentation work, usually delegate partial departments, be it the secretarial or just mere filing section. ElastOffice says that most established entities in the continent usually have to install SAP software which, combining the patent charges and capital expenditure, goes to the tune of multi-million Euros.

By approaching large entities, EO says that it is relegating the burden of responsibility from in-house office teams and costly vendors who usually not only demand machine capital but also impose development expenditure, not forgetting vendor fees, for their installations. Perhaps Elastoffice is lucky that it came into a world where C9 is a better alternative to rigid office solutions, but in any case, it helps to reduce the rise of bile in secretarial departments that need to access their documents anywhere, in terabyte capacity and by using any device.

The operations of Elastoffice that aim to emancipate business are both offshore and physical. This is perhaps a great combination though limiting in its physical dispensation. With its roots in Hungary, widespread operations in Switzerland, as well as, a Romanian entry, it still manages to keep the face-to-face consultative part of the bargain floating. The digital dispensation ranges from, as already the introduction indicates, scanning, documenting, filing, storing, retrieving and profiling. The startup says that there is an allowance for personnel with demanding documents like tax returns and ledger accounts who need to consult personally through their HQ in Luzern in Switzerland or around its Hungarian base.

In a world where there is just a smattering of established ERP Software as a Service providers like Workday and SAP’s line of cloud-based office offerings, it is worthwhile that Elastoffice has come on board. Other than the exclusive appearance to emancipate both startups and dormant businesses from the sharks of fixed vending, it is the dual approach of physical and digital solutions that has earned Elastoffice a place in the Top 25 European Rising Stars.

By John Omwamba


John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.