Making Virtualization Tangible: The CDW Bus

Making Virtualization Tangible: The CDW Bus

bus2

The VMWorld Convention, currently underway in San Francisco has brought 22,000 IT professionals face to face with the future. From the opening presentation, which included mini-keynotes from industry heavyweights to the dizzying selection of breakouts and events, through to an exhibit floor larger (seemingly) than many actual countries, this extremely well-run multi-day extravaganza is helping drive home the awareness that we live in a new age, where virtualization of information technology rules.

As Iddo Kadim, Director of Datacenter Technologies for Intel points out, this is not a reinvention of the wheel. The current infrastructure of servers, hardware and software has run out of places to grow, and the new era of virtualization stands to usher in new and remarkable advancements in speed, storage and throughput.

bus

Which is why it is such a pleasure to hang out in the CDW bus. CDW is a problem-solving company that helps consolidate all of the key elements of maintaining a modern-day data presence, including, mobility, networking, cloud computing and more.

Whereas all of the other vendors at the convention use sophisticated graphics and animations to illustrate their virtual product, CDW decided to put it all inside a vintage GM FutureLiner (The concept of a Futureliner), and take it out on the road. As their Lead Solutions Architect, Dan Vargas explains, the bus was first produced in the late 1940’s, and early 1950’s to address the postwar appetite for the new and futuristic. What better way is there, he says, to demonstrate the new and futuristic vision of cloud and virtualization than to package it inside a really retro-cool looking vehicle.

Although the bus is somewhat dwarfed by the enormous space of the Moscone Center, Vargas tells CloudTweaks that they drive the vehicle to all kinds of events including tailgate parties. Inside, carefully constructed display cases show off racks of servers and machines from all of the major players, highlighted in sleek red lighting.

The bus is no power-lightweight. It currently draws 100 amps and talks to its own cloud. There are plans to create an entire SDN network inside for a future tour.

Although some might categorize this as a simple marketing ploy, the bus helps create an image of high technology combined with tangibility, allowing curious potential customers to “kick the tires” of the technology in their own parking lot. And that’s a tangible advantage in a virtual world.

By Steve Prentice

Matt Holleran

Cloud Marketplaces Give Startups A Leg Up – Part 2

Cloud Marketplaces In my last post, Cloud Platforms, Marketplaces, and Startups Part One, I examined the proliferation of partner ecosystems within the cloud software business, ...
David Gevorkian

Why Web Accessibility is Important and How to Avoid Lawsuits

Why Web Accessibility is Important In today’s digitally driven world, those with disabilities are normally the ones experiencing difficulties when using and navigating the web ...
Martin Mendelsohn

New Executive Roles in the Post-Corona Era

Executive Roles in the Post-Corona Era As the global economy shows early signs of reviving from past months of rigormortis, forward-looking companies will be busy ...
Anita Raj

Can the cloud handle the streaming explosion caused by the pandemic?

The Streaming Digital Explosion From the time the coronavirus forced the global community to stay at home, a whopping 16 million people have newly subscribed ...
Kayla Matthews

5 Cybersecurity Trends Defining 2019

5 Cybersecurity Trends The cybersecurity industry continually evolves to meet changing needs and adopt new technologies. As such, it's appropriate to take a look at ...
Mark Kirstein

Episode 6: Cloud Migration: Why It’s More Important Than Ever

The Importance of Cloud Migration Moving fully to the cloud is still a concern for many companies, but with millions of employees working from home, ...
Patrick Joggerst

Payments Companies Will Always See ROI on Embedded Real Time Communications

ROI on Embedded Real Time Communications Without secure, real time communications applications, the financial services industry could literally come to a standstill. While transactions are ...
Nik Thumma Contributor

Why It’s Time for Companies to Move ‘All-In’ on the Cloud

Companies to Move ‘All-In’ on the Cloud The cloud offers businesses innovative ways to optimize operations and achieve amazing results. While many companies have already ...
David Friend

Cloud 2.0 will not be Ushered in by AWS or other Cloud Giants

Cloud 2.0 Trends Amazon, Google, and Microsoft are all pursuing similar business strategies: they want it all. ‘It,’ in this case, means the entire IT ...
Matt Holleran

Cloud Platforms, Marketplaces, and Startups

Cloud Platforms, Marketplaces, and Startups One of the most exciting recent developments in the cloud software business is the proliferation of partner ecosystems, with large ...