Cloud Startup: Pure Storage

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Cloud Startup: Pure Storage

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Pure Storage: The Difference between High Processing Flash and Conventional Disk Storage on the Cloud

With its headquarters in the United States, Pure Storage has already broken several records as far as cloud transformative practices are concerned. Sources reveal that the startup has managed to get 150 million dollars worth of finances from a funding drive that has no equal in cloud annals. This fundraising acumen had begun 12 months earlier when the company had managed to rake some 40 million dollars. All these funds, according to the management, are going into a good cause of upgrading the flash technology that the company currently employs for its storage function. With this in mind, here are the major features that especially show why the company has done some ‘firsts’ that are not so easy for a startup, not just in the cloud but in every niche.

The Modernized Storage Features at a glance

In order to comprehend the way Pure Storage does just what its title implies, it is essential to present the main features of its work. These include:

  • Flash technology as its storage medium.
  • Storage on a solid cloud environment. This implies a combination of hardware and software applications.
  • Migration of data through compression and other hitherto hard means from the disk to the flash.

With regard to the first point, Pure Storage uses flash as the express storage medium because of the latter being cheap to manage, not mentioning modern. The medium ensures that a company can come to grips with the surge of video and graphical interfaces. Indeed, it is hard to imagine an enterprise operating on its own sphere without using the graphical features of flash.

With regard to the next point, the transformative nature of Pure Storage lies in the solid operational and assistance premises. Via CloudAssist, clients with software problems can get instantaneous fixes on their lax systems through a FlashArray account. The latter allows the bots or remote experts to penetrate the user’s account and thus fix the hitch, sometimes even before the client cranks an alarm. On hardware points of view, currently the company uses technicians on the ground to come and overhaul machines. Whether this will work for all users across the globe or it will wait until the company expands remains as a challenge for future assessment.

On the final point, above, Pure Storage is committed to bringing data from the original disk environment to that of flash using hitherto unsuccessful technologies. One of these is ‘inline data reduction’ which cuts the expense of upgrading storage equipment.

The Enterprise Solutions of the Company

One of the thorns in the sides of the majority of enterprises around the globe is the lack of instantaneous solutions, sometimes unprompted. This is how Pure Storage comes in with the following major mentions:

  • There are legacy storage solutions. These include receiving particular hitches from the clientele and addressing them remotely. This can occur via traditional media like email correspondences or coercion with ground hardware experts from the company.
  • CloudAssist is an automated system that remains active throughout the lifecycle of the client’s account. It moves the data of the user to the cloud, where it assesses all the weak points, hardware and software-related, each half a minute. Where feedback is negative, the technicians fix the problem remotely or on the ground.
  • 24-hour support. The company also excels as far as providing round the clock assistance is concerned. Because automatic technological health reports come each few seconds, it becomes possible for the technical staff to anticipate responses even before the customer calls.

The Pricing Criteria

For a company that has had such a successful fundraising and venture capital drive, Pure Storage has also proven as the magic wand in the pricing department for end-users. Details include:

  • While its top competitors, including EMC Corp charge as high as $20 or $50 for every GB of storage, this company charges at a lower rate, and per use.
  • The pricing margin is worthwhile for the customer because it increases the storage speed to more than 10 times that of normal disk storage.

Thus, Pure Storage lives up to its name as a great choice for keeping data within bounds in two ways: it reduces the huddles of disk storage and transfers data to a legacy storage medium, flash technology. Thus, it does this upgrade at a cost-effective scope and increases the efficiency or convenience of using the startup’s solutions. In a world where companies operate almost wholly on the e-platform, instantaneous remote support even before the customer prompts of something wrong would be quite a worthwhile prospect. This is why the company ranks as one of the undisputed champions in the North America cloud storage arena.

By John Omwamba

John

John posses over five years experience in professional writing; with special interests in business, technology and general media. Driven by passion and 'glowing' enthusiasm, he has covered topics cutting across diverse industries with key target audiences including corporates, marketing executives, researchers and global business leaders. John currently freelances for CloudTweaks as a frequent writer.

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