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Cloud Computing Helps Reduce Costs For Media Producers

Cloud Computing Helps Reduce Costs For Media Producers

Cloud computing is having a huge impact on media post-production workflows. We take a look at how cloud computing lowers costs for production companies.


Modern multimedia production and delivery is heavily dependent on computational power and data storage. For media producers and post-production companies, whether they work with video, audio, or both, efficient workflows require massive amounts of processing power and the efficient storage, movement, and delivery of multi-terabyte files. Until the advent of cloud computing and Infrastructure as a Service, that meant there was a huge barrier to entry into the media production business. If a company wanted to compete with other production houses or agencies, they had to make huge investments in infrastructure. However, the days of the massively expensive server farm are rapidly approaching their end. Infrastructure as a Service solutions that are specifically tailored to the media creation industry are rapidly making the old approach obsolete.

Media production is more complex today than it has ever been, with media data increasing in complexity and size to a level that would have been hard to imagine just a few years ago. Traditional infrastructure provisioning strategies no longer provide sufficiently flexible and scalable solutions. The cloud is the solution and will help media producers create better content more quickly.

A few examples of flexible and scalable ways to access the benefits that cloud computing brings to media production:

Low Initial Capital Expenditure

Media production at a professional level used to require an enormous upfront investment in technology infrastructure and the technical staff to manage it. A major benefit of cloud computing technology is that the creative industries are alleviated of the need to invest heavily in technology that would rapidly become obsolete. Cloud computing allows the media production industry to provision only the technology they need, when they need it, avoiding excessive CAPEX.

Flexible Infrastructure Deployment

As anyone who has worked in the media industry knows, sometimes work outstrips available resources and other times there is insufficient work to pay for the upkeep of existing infrastructure. Cloud computing helps production houses take advantage of the best times while avoiding the crippling costs associated with fallow periods. Media production companies can quickly provision servers to meet the demands of specific projects and shut them down when they are no longer needed.

Predictable Costs

Infrastructure as a service pricing is granular and predictable. It allows for precise cost analysis and prediction on a per project basis. Each resource used in a media production workflow is metered, and companies pay only for what they use.

If you work in media production, your company can take advantage of cloud computing media services for:

  • Media asset management
  • Cloud transcoding
  • High-speed file transfer
  • Automated content verification
  • Video quality control

With Cloud computing, you can expect increased performance, lowered costs and improved collaboration.

By Ted Navarro,

Ted is the technical writer and inbound marketer for ComputeNext, an innovative cloud marketplace company. Check out the ComputeNext blog for the latest in cloud computing and IaaS technology.

(Image Source: Shutterstock)


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