Newsletter Subscribe

Bringing you thought leadership, news, infographics, resources and our own brand of comics each week to your inbox...

Cloud Computing Makes Democratization Of Big Data Possible

Cloud Computing Makes Democratization of Big Data Possible

Putting the power of big data into the hands of small businesses can help them to achieve improved results in sales and marketing and in providing the products their customers want most. A number of factors have come together to allow the democratization of big data analytics and to provide a practical option for small business owners and administrators in managing their enterprises more effectively.

Big Data and the Corporate Cloud

big-data-options

One of the most important elements in the new big data paradigm is the increasing availability of cloud storage and applications for smaller business operations. Cloud computing systems allow remote storage of and access to corporate data through secure login technologies. In general practice, the cloud allows staff members to perform work and access data at any time and from anywhere with a secured Internet connection. This can boost productivity and increase profits in companies of all sizes. In the context of big data, however, cloud systems can allow truly scalable data storage for large projects and everyday needs. This can make big data analytics an affordable possibility for many smaller firms without the resources to maintain on-site server space for these analysis tasks.

Advanced Services by Hosting Providers

As big data becomes a greater factor in business planning and operational decision-making, hosting service providers are offering a greater range of services to the small business community. These newer services include the following:

  • Software-as-a-Service (SaaS) allows companies to outsource maintenance, upgrades and hosting of necessary software applications on a case-by-case basis.
  • Platform-as-a-Service (PaaS) arrangements are more comprehensive and include networking services, server space and online storage capacity. These services are typically scalable and may be configured to suit the specific needs and budgetary constraints of the corporate customer.
  • Infrastructure-as-a-Service (IaaS) allows business clients to outsource all elements of their IT structure to the service provider. Staff members and customers can access these resources through secure online login technologies; all maintenance, hardware, software and security measures, however, are managed at the service provider level. Customers typically pay for IaaS arrangements on a scalable usage model rather than on a flat per-month fee basis.

The increased availability of these cloud services has made it possible for small businesses to derive their own analytics from big data and has provided added accessibility for companies of all sizes.

Implementing Big Data in Small Business

In the business arena, big data comprises a wide range of different data sets. For example, a small business that does both online and in-store sales may have large sets of data for foot traffic and sales in their brick-and-mortar locations and equally large data sets regarding virtual traffic and sales online. Finding points of commonality between these data sets through the use of big data analytics can provide insights into customer buying patterns and can offer added targeting power for marketing and promotional strategies. Because of the inductive nature of big data calculations, companies can often create predictive models that allow even more fine-tuning of advertising messages and media choices in the competitive marketplace.

The Three Vs of Big Data

According to analyst Doug Laney of Gartner, big data analytics implementations are defined by three elements:

• Volume refers to the sheer amount of data to be processed and mined for useful information

• Velocity is the speed at which data analytics can be performed for business needs

• Variety in big data has to do with the types of data that can be cross-checked and compiled into useful reports for use in the small business world

These three Vs are critical to understanding big data and making it more widely available for small to medium-sized businesses in today’s competitive marketplace.

Cloud computing services play a critical role in modern big data analytics. Companies that specialize in big data analytics consulting can be valuable allies in the effort to make more productive use of data sets and to optimize business processes.

james-mccannBy Jim McCann

Jim is the Information Insights Practice Lead for Paragon Solutions. Paragon Solutions is an advisory consulting and systems integration firm specializing in various industries. For more information on Paragon’s business intelligence systems and solutions, contact marketing@consultparagon.com.

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as offer green/cleantech learning and consultive services around the world.

Our vision is to create awareness and to help find innovative ways to connect our planet in a positive eco-friendly manner.

In the meantime, you may connect with CloudTweaks by following and sharing our resources.

Philips spotlights connected technology, predictive analytics software, and artificial intelligence advancing population health and precision medicine at HIMSS 2017 AMSTERDAM, Feb. 17, 2017 /PRNewswire/ -- Featuring new and enhanced connected health offerings at the 2017 HIMSS Conference & Exhibition (HIMSS17), Royal Philips (NYSE: PHG,AEX: PHIA), a global leader in health technology, will showcase a broad range of population health management, ...
Read More
Cupertino, California — Apple today announced its 28th annual Worldwide Developers Conference (WWDC) — hosting the world’s most talented developer community — will be held at the McEnery Convention Center in San Jose. The conference, kicking off June 5, will inspire developers from all walks of life to turn their passions into the next great innovations and apps that customers ...
Read More
When Cisco Systems Inc. reports earnings Wednesday, the big question will be if the networking giant’s repeated gambles on software can reverse a yearlong sales slide, or at least point to a reversal of that trend in the future. Cisco CSCO, +1.06%  is scheduled to report fiscal second-quarter earnings less than a month after announcing its latest multibillion-dollar software acquisition, ...
Read More
Offering Integrated and Automated Solutions, Expansive Partner Ecosystem, Advanced Architecture with Cross-Industry Collaboration SAN FRANCISCO, Feb. 14, 2017 – Today Intel Security outlined a new, unifying approach for the cybersecurity industry that strives to eliminate fragmentation through updated integrated solutions, new cross-industry partnerships and product integrations within the Intel Security Innovation Alliance and Cyber Threat Alliance (CTA). “Transforming isolated technologies ...
Read More
IoT Enablement, Analytics Offer Strong Monetisation Opportunities HAMPSHIRE, UNITED KINGDOM--(Marketwired - February 13, 2017) - A new study from Juniper Research has calculated that mobile network operators can realise an additional $85 billion in revenues over the next five years through the deployment and enhancement of non-core services including Big Data analytics and IoT (Internet of Things) enablement. Operators "Can ...
Read More