As Enterprises Execute Their Digital Strategies, New Multi-cloud Landscape Emerge

The Multi-cloud Landscape The digital universe is expanding rapidly, and cloud computing is building the foundation for almost infinite use cases and applications. Hence, it’s not surprising that of the Fortune 50 enterprises, 48 have publicly announced plans to adopt…

CompTIA: Cloud Services Gaining Traction For Unified Communications

CompTIA: Cloud Services Gaining Traction for Unified Communications

The proliferation of cloud solutions has motivated many companies to integrate cloud-based unified communications into their technology suites; in addition to rapid update capabilities, cloud solutions for unified communications offer simplified scalability options while reducing overall information technology redundancies.


According to a new study from CompTIA entitled “Trends in Workflow Automation and Communications,” real-time cloud-computing video and voice systems are gaining considerable traction among organizations in the United States. Although experts attribute the change to such factors as cost and vast improvements in cloud services, they also note that companies appreciate the availability of such solutions for mobile devices. CompTIA points out that the anywhere, anytime capabilities offered by mobile devices makes them invaluable for managing all functions of business, including unified communications.

The study queried 500 firms about their overall communications objectives and strategies. More than 60 percent of participants listed cost reduction as their major priority, but nearly the same number of firms also seek improved staff productivity and enhanced customer engagement as critical goals. Approximately 50 percent of firms hope to achieve better collaborative capabilities and superior business metrics. While cloud-based solutions offer all of these benefits, they only deliver these advantages if employees can be convinced to utilize them.

Among the 500 firms surveyed by CompTIA, here are the top priorities:

• Reduce costs (61 percent of companies)
• Improvement engagement with customers (59 percent)
• Improve employee productivity (57 percent)
• Improve collaboration ability (49 percent)
• Improve business metrics (48 percent)

Seth Robinson, the director of technology analysis at CompTIA, recommends that cloud providers consider offering education to entire workforces rather than just technology and implementation team members.

Descriptions of capabilities and features should be tailored to specific job roles and specific devices, whether it’s a laptop, smartphone or tablet,” he said, adding that employees often revert to more familiar means of communication because they feel uncomfortable with newer, less familiar options.

Without utilization of unified communications tools available via the cloud, companies that make investments in such solutions fail to realize the full potential of this technology. By focusing on education, cloud vendors and providers gain a valuable opportunity to win over a much larger number of a company’s employees. This type of buy-in could lead the way for the adoption of additional cloud and infrastructure services.

By Mary Elizabeth

Mary Elizabeth

A communications professional with more than 20 years of experience in advertising, branding, finance, and technology, Mary Elizabeth Johnson strives to identify disruptive and innovative trends in these fields. In addition to her reporting for, Mary Elizabeth serves as a consultant for organizations in the real estate, banking, technology, and manufacturing industries.