internetofthings

5 Ways The Internet of Things Will Drive Cloud Growth

5 Ways The Internet of Things Will Drive Cloud Growth

The Internet of Things is the latest term to describe the interconnectivity of all our devices and home appliances. The goal of the internet of things is to create universal applications that are connected to all of the lights, TVs, door locks, air conditioning, and kitchen appliances at once, while also learning peoples’ habits, what they like, and what they do not like. See the infographic below put together by the team of Matt Turck and Sutian Dong at First Mark Capital which helps illustrate this growing landscape.

internetofthings

Here are five facts and figure about how the internet of things is helping the size of both the internet and the cloud grow:

Speed of Growth

The size of the internet of things’ market is immense. According to research firm IDC, the global market was already worth $1.9 trillion in 2013. That figure included almost everything that was connected to the web during the period.

Developing Countries Lead the Way

Last year, 90 percent of all the revenue generated through the internet of things came from developed countries. Although that percentage is expected to decline slightly in the next several years, the developed world will continue to be the main driver of growth as regions who have slow cloud uptake continue to play catch up.

Increasing Number of Start-Ups

Google’s acquisition of home-automation company Nest Labs for $3.2 billion in January 2014 created a unique opportunity within in the market. There are a relatively small number of start-ups competing in the home-based internet of things market at the moment, with Google and a few other major companies owning most of the larger ones. The aforementioned IDC report believes that many more start-ups will launch and offer new devices, services and business plans over the coming year – improving innovation and growing the market size further.

A new Google vs Apple Battleground?

After acquiring Nest, Google noted that it believes differentiating products by ‘device’ is a mistake. Looking ahead, the company noted that the line between different device categories would continue to blur as cloud services operate perfect across a number of outlets and would plan their strategy accordingly.

Apple’s approach involves a new home-automation suite of software and services called HomeKit, which they hope will directly compete with Google’s Nest. Apple hope the software will encourage developers and device makers to make customers rely on iPhones and iPads to control their homes.

Smart(er?) Advertising

The internet has already allowed targeted advertising to become more effective than ever, letting promoters place their adverts to highly specific consumer groups based on various traits such as demographics, psychographics and behavioural variables.

Although Google and others have said that they currently have no plans to invest in adverts for home-automated products, it could easily happen in the future. Imagine opening your fridge and getting a discount coupon for your recently-finished tomato ketchup, or your shower offering you a new brand of shampoo based on your frequency and duration of washes. The internet of things could create a whole new advertising sector.

How do you think the internet of things will help the cloud? Let us know in the comments below.

By Daniel Price

Daniel Price

Daniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and currently lives on the Caribbean coast of Mexico. A former Financial Consultant, he now balances his time between writing articles for several industry-leading tech (CloudTweaks.com & MakeUseOf.com), sports, and travel sites and looking after his three dogs.

CONTRIBUTORS

8 Cloud Characteristics Every ERP System Needs

8 Cloud Characteristics Every ERP System Needs

ERP System Cloud-based ERP systems offer many benefits to a growing organization. And those benefits are catching on in a ...
THE AGE OF DATA: THE ERA OF HOMO DIGITUS

THE AGE OF DATA: THE ERA OF HOMO DIGITUS

The Age of Data In our digital era data deluge – soaring amounts of data, is an overriding feature. That’s ...
Built to Last: Choosing the Right Infrastructure Partner for Your Game

Built to Last: Choosing the Right Infrastructure Partner for Your Game

Choosing the Right Infrastructure Partner There are millions of gamers around the globe, and according to gaming market research firm ...
To Migrate or to Not Migrate: In-House vs. Outsourced Cloud Computing

To Migrate or to Not Migrate: In-House vs. Outsourced Cloud Computing

Outsourced Cloud Computing Through working as an executive in the managed DNS industry for over 15 years, I have become a ...
How Modern Architects Transform the Messy Mix of Hybrid Cloud into a Force Multiplier

How Modern Architects Transform the Messy Mix of Hybrid Cloud into a Force Multiplier

Modern Architects Transform The next BriefingsDirect cloud strategies insights interview focuses on how IT architecture and new breeds of service providers ...
The Security of Cloud-Based Software and Client Communication

The Security of Cloud-Based Software and Client Communication

Cloud-Based Software Security The fear of not having a secure cloud-based software should far outweigh the fear of switching to a ...
Identity and Access Management: Advancing to Meet the Changing Needs of Passwords and Governance

Identity and Access Management: Advancing to Meet the Changing Needs of Passwords and Governance

Identity and Access Management The identity and access management market continues to grow in a wide variety of industries of ...
How Will Artificial Intelligence Really Impact Jobs?

How Will Artificial Intelligence Really Impact Jobs?

Will Artificial Intelligence Impact Jobs? Hamilton is my favorite Broadway musical. The show follows the life of one of America’s ...

NEWS

Cisco Survey Indicates Adding a Virtual Assistant May Be the Key to Happiness at Work

Cisco Survey Indicates Adding a Virtual Assistant May Be the Key to Happiness at Work

Virtual Assistant May Be the Key to Happiness at Work SAN JOSE, CA--(Marketwired - Nov 14, 2017) -  A Cisco ...
Tesla Set Unveil a Prototype Electric Big-rig Truck

Tesla Set Unveil a Prototype Electric Big-rig Truck

SAN FRANCISCO (Reuters) - Tesla Inc (TSLA.O) on Thursday will unveil a prototype electric big-rig truck, which may be able ...
Rackspace Announces Completion of Datapipe Acquisition

Rackspace Announces Completion of Datapipe Acquisition

Strengthens Commitment to Become the Global Leader in IT as a Service SAN ANTONIO, TX--(Marketwired - November 16, 2017) - Rackspace® ...