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Pinup: Atheer Labs Takes Aim At Google Glass With Their 3D AR Glasses

Pinup: Atheer Labs Takes Aim At Google Glass With Their 3D AR Glasses


If one were to have to choose a single technology that is simply the most anticipated and cool components to hit the scene in a long time, chances are that augmented reality would be a chief pick. Augmented reality, which is also shortened to AR, is defined as: a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. In essence, what you see and hear can be highly enhanced to produce a whole new mobile experience.

While Google Glass may be the primary focus of the media, in terms of upcoming AR hardware, they are not the only players in the field. In fact, one specific company may release a product that has the capacity to outshine Google Glass. This company would be Atheer Labs.

Atheer Labs was launched in 2013 and is based out of Mountain View, California. Founded by Massachusetts Institute of Technology (MIT) graduate, Soulaiman Itani. Atheer Labs started an Indiegogo campaign in 2013, which raised more than two times of the projected goal of $100,000.

soulaiman-itaniThere are a lot of considerations to make with a wearable system, for example people cannot wear glasses that are more than 100 grams for longer than twenty minutes. We were able to get all of the functionality and immersive experience in 75 grams and we’re now putting it in the hands of the developers. We will support them as they create the next generation of immersive and engaging applications.” says CEO and founder, Soulaiman Itani, in regards to their flagship products, the Atheer One and the Atheer Dev Kit

The Hardware

The Atheer One and the Atheer Dev Kit are the driving forces behind the success of Atheer Labs thus far. These devices are 3D, augmented reality headsets, which operate on an Android-based platform. Given that final products are still on their way, solid specs are not yet available. However, expect them to be comfortable for long periods of time and capable of swapping lenses for better tailoring to each users fashion sense.

The Softwareatheer-One-Dev-Kit

One of Atheer Labs’ primary focal points at this stage of the game is the development of a wide and varied library of apps for use on their devices. Since the underlying platform is Android-based, expect to see close to a billion apps that can be used on them. In addition, their strategy of releasing their Dev Kits to developers early will undoubtedly result in new and more exciting apps, designed specifically for use on the Atheer One.


While end users still have quite a bit of a wait in order to try out the Atheer One, which is slated for release sometime next year, the possibilities it presents truly make it a device eminently worth the delay.

By Joe Pellicone

About Joe Pellicone

In 2011, Joe launched his writing career, dealing primarily with the tech topics he is so familiar with (Tech & Gaming). Today, Joe uses his experience and talent to create quality and enjoyable pieces on everything from gaming hardware and software, to individual games and gaming companies.