How to Stay on the Right Side of the Law
The European Commission (like many other governments and regulatory bodies) has an evolving set of data protection requirements. Companies that employ direct marketing, and firms that collect data and sell it to direct marketers, have to stay informed of these requirements or they risk hefty fines and other legal penalties.
Some of the most common marketing tools in use today, such as targeted ads and cold sales calls, may become illegal under a new European law that would go into effect in 2015-2017. Firms that are non compliant with the new regulations may lose the right to do business in European markets.
This infographic provided by Neonsms will help walk you through the shifting landscape of data protection and direct marketing.
By Gustav Steinhardt