November 13, 2014

Forrester Releases Its “15 Emerging Technologies To Watch Before 2020” Report

By Daniel Price

15 Emerging Technologies

The cloud, big data, the internet of things, and wearable technology have all featured heavily in Forrester’s latest list of fifteen technologies to watch before 2020.

It is becoming a reality for businesses that they need to adapt and change to an increasingly technologically-minded customer base. Traditional marketing campaigns are decreasing in effectiveness as customers take advantage of greater choice, while companies’ ability to anticipate business needs for emerging technology is getting demonstrably worse. Mobile technology has forced enterprises to rethink completely how they win, serve and retain customers, meaning their business strategy is under increasing pressure to find ways to address new digital competitors – some of which have become serious threats overnight. 

To address the new realities, Forrester grouped their list into four ‘innovation groups’ – emerging business solutions innovations, emerging interaction technologies innovations, emerging aggregation and delivery technologies, and emerging infrastructure technology innovations. Within each of the four sections they listed up to four technologies. 

Their fifteen technologies are as follows: 

Emerging Business Solutions Innovations

  1. Customer analytics that can help firms better understand what their customers need and when they need it.
  2. A digital experience that can provide an easier and more effective way of managing the customer life cycle.
  3. Customer-driven design solutions that can allow designers to conceptualise, learn and test, and with increased customer input.
  4. An Internet of Things that can offer packaged business process and integration by combining sensors, networks and platforms.

Emerging Interaction Technologies Innovations

  1. Next-generation connectivity that enables a wide range of new digital endpoints, using very low-power wireless technology that cuts costs significantly.
  2. Wearable technology that creates many innumerable information sources with on-body gadgets, thus expanding companies’ digital reach.
  3. Natural user interfaces that can offer new methods for interacting with computing experiences.

Emerging Aggregation and Delivery Technologies Innovations

  1. Real-time sourcing and delivery that brings increased knowledge to critical decisions, consequently making marketing and operations have a better insight from fresh data.
  2. Advanced analytics that allows firms to get better and faster at garnering knowledge from vast amounts of diverse data.
  3. Greater digital identity management technology that helps firms and individuals control access across channels; employees and customers with more ease.
  4. Software acceleration platforms to help companies deliver more engagement and better value.

Emerging Infrastructure Technology Innovation

  1. New silicon devices that can offer higher levels energy efficiency with better and types of sensors types.
  2. Software-defined infrastructure that will enable flexible, easy data centre adjustments.
  3. Better cloud integration tools that will have the ability to integrate apps and management across cloud and On-Premises.
  4. Big data management technology that will provide a more affordable basis for customer insight.

By Daniel Price

Daniel Price

Daniel is a Manchester-born UK native who has abandoned cold and wet Northern Europe and currently lives on the Caribbean coast of Mexico. A former Financial Consultant, he now balances his time between writing articles for several industry-leading tech (CloudTweaks.com & MakeUseOf.com), sports, and travel sites and looking after his three dogs.
Lon Clark

Fueling MSP Growth: The Power of Distributor Collaboration

Fueling MSP Growth Call it a cutting-edge paradox: As the demand across industries for MSPs [...]
Read more

Common Malware Anti-Analysis Techniques and How to Counter Them

Common Malware Anti-Analysis Techniques Malware analysis forms the backbone of proactive cybersecurity, making it possible [...]
Read more
Steve Prentice

Episode 20: Why inbound telephone calls are still vital to your business

A conversation with David Anandraj, manager of Product Management for the ecommerce segment of BCM [...]
Read more
Gary Bernstein

The AI Vanguard: MixMode’s 2024 Insight into Cybersecurity’s New Era

Insight into Cybersecurity’s New Era As we enter into 2024, the adoption of AI in [...]
Read more
Dmytro Reshetchenko

Digital Solutions for Legal Matchmaking: The Role of AI in Connecting Clients with Lawyers

The Role of AI in Connecting Clients with Lawyers The legal industry is transforming significantly [...]
Read more

AI-Powered Analytics: Q&A with Sonata Software’s Manu Swami

Welcome to today’s enlightening Q&A session on “AI for Enhanced Analytics,” where we are privileged [...]
Read more

SPONSOR PARTNER

Explore top-tier education with exclusive savings on online courses from MIT, Oxford, and Harvard through our e-learning sponsor. Elevate your career with world-class knowledge. Start now!
© 2024 CloudTweaks. All rights reserved.