Keeping A Lid On Your Data

Data Discretion

As discussed on CloudTweaks not too long ago, invisibility is the one thing that’s very important when bringing the Internet of Things to the kitchen. That is, the process of working a home appliance has to be convenient to the point of invisibility, just like it’s with tap water–it’s simply there when we need it, even if we don’t quite know how.

Then again, in this day and age we take ease of use for granted, because most non-techies wait until a new product has become convenient before going to the store. Furthermore, kitchen appliances are high-involvement purchases, and no one wants anything cumbersome or slow in their kitchen. It just has to work.

That’s why it can be argued that the most important thing for the way people will perceive IoT devices, both in their kitchens and in general, is this: what’ll happen to the data these devices generate? Let’s elaborate a bit. In a few years there will be millions of grown ups that have most of their lives documented on social networks. Millions of them will have been embarrassed by something they shared online, or perhaps something–like overly personal, intrusive ads or personalized spam–will have taught them the value of keeping touchy data to themselves. People are bound only to become more and more data-reticent in time.

This becomes crucially important for the long-term success of the IoT, because the data that will be recorded will become much more important once it’s recorded in our homes, not to mention when it’ll come right off our bodies as it is with wearables. It’s great if the fridge can remind us to get milk, a vending machine can help us stick to our diet, or a prep pad can suggest us something healthy to eat, but privacy issues are bound to spring up once a data-hungry app layer is added upon the digital ecosystem of our homes.

This was the case when people raised privacy concerns with the Nest acquisition by Google. The reason is quite evident: it’s just too close to home. And that’s the case with all of the household IoT devices. Even though benign and beneficial, there’s increased tension to know what exactly happens with the data pulled from the sensors. We wouldn’t want to have to scratch our heads if we find a weight watchers ad in our mailbox a month after we’ve started using our smart fridge.

The solution is simple: more user control over data. Not only should users control what data to share, but with whom to share it. Companies should be very conscientious about this, but in return they might find that their user base is much more cooperative. If inchoate policies like the “New Data Deal” come to fruition, perhaps we’ll see a future that’s clearer in terms of what we’re giving away and what, exactly, we’re getting in return.

By Lauris Veips

Anita Raj

Will there be a normal to go back to after COVID-19?

The COVID-19 Aftermath Until November last year, not one of us would have expected life to take such a dramatic turn in as short as ...
Dan Saks 1

How to Transform to Succeed in the Digital Economy

Succeed in the Digital Economy In today’s increasingly competitive business climate, companies must put digital technologies at the core of their operations. In order to ...
Medical

5 Realtime Coronavirus (COVID-19) Tracking Maps using Big Data

Coronavirus Realtime Tracking Maps We are living in a pandemic world. As of March 12th, 2020 the Director-General of the World Health Organization (WHO) Dr ...
Best Wordpress Alternatives

Managed Cloud WordPress Hosting Services

Managed Hosting Providers Managed cloud servers are becoming especially popular among startups and other small businesses concerned about Web security. Prior to managed hosting services, ...
Tunio Zafer

Questions To Ask Every Cloud Storage Provider

Cloud Storage Provider Questions As with many new technologies, attitudes toward cloud storage vary. Telephones were immobile; wearables perhaps unwarranted. And now, the global cloud ...
Human Resources

Web Optimization Could Transform Your Organization – A Cost Containment Strategy

A Cost Containment Strategy With more and more resources available in the cloud, it’s easy to lose track of your costs and handicap the whole ...
Bill Talbot

How IT Operations Can Survive and Thrive in a Multi-cloud World

IT Operations Can Thrive in a Multi-cloud World IT operations teams are contending with the reality that growing volumes of workloads are running across multiple ...
Aruna Headshot

Top Four Predictions in 2020 for Unified Collaboration

Predictions in 2020 The year 2020 promises to usher in significant new developments in collaboration and communication. It’s part of an unending climb, moving higher ...
Trust Report

Profit-Driving Strategies for 2020, Backed by Data

Profit-Driving Strategies Since 2019 is coming to a close, the time has come for businesses to evaluate what they can do to propel profits in ...
Chandani Patel Volansys

Pillars of AWS Well-Architected Framework

Well-Architected Framework Cloud computing is proliferating each passing year denoting that there are plenty of opportunities. Creating a cloud solution calls for a strong architecture ...