https://cloudtweaks.com/author/rogerstrukhoff/

Cloud Computing: On The Fringe or Mainstream?

Cloud Computing Revenue Numbers

Imagine that your viewpoint is shared by 5% of people. You'd be in a fringe political party, perhaps, or share a fondness for some obscure sport or hobby. Or you'd be a proponent of Cloud Computing.

Because the reality is that after many years of technical development, entrepreneurial freneticism, and big-company marketing, Cloud Computing still commands a very small percentage of total enterprise IT budgets.

I get the specific figure from a recent Goldman Sachs analysis that shows $16 billion spent on cloud in 2014, which it reports as 5% of enterprise IT spending.

The overall spending figure meshes with a Gartner report that shows $317 billion spent on enterprise software in 2014.

More Fun With Numbers

numbers

  • There are many other available sources for high-level information about cloud expenditures: In-Stat reported a few years ago that $13 billion would be spent on infrastructure-as-a-service (IaaS) in the US in 2014.
  • Amazon reported “other” revenue of about $1.6 billion in Q4 2014. Most of that is presumably the company's AWS public-cloud revenue. The number thus annualizes to more than $5 billion per year.
  • SaaS giant Salesforce had revenues of about $4 billion in 2014. This was enough to hire Aerosmith and Hillary Clinton to perform at its Dreamforce event in San Francisco last year, but should be compared to Oracle ($38 billion), SAP (about $18 billion), and wheezy old Microsoft (at $86 billion more than these other three combined).
  • IBM says its cloud revenue, bolstered by its SoftLayer acquisition and its Bluemix strategy (driven by PaaS player Cloud Foundry) will reach $7 billion this year.
  • Speaking of PaaS, a few years ago Forrester estimated global PaaS revenue to reach $10 billion in 2015.
  • A report last year from 451 Research showed public-cloud revenues of about $16 billion in 2014, with PaaS accounting for about $4 billion of that.

But I tire of projections and reports, each of which measures things slightly differently. The important takeaway is these billions represent a very small percentage of the total enterprise IT spend. The bigger question is how much of the $2.1 trillion annual IT spend (again sourced by Gartner and including datacenter hardware, services, and devices) is being devoted to cloud computing today?

Cheer Up!

positive-news

OK, it's time for the silver lining.

First of all, about 80% of enterprise IT goes to operations and maintenance, leaving a relatively small fraction for the innovation and new thinking that cloud embraces. Second, a large number of those “devices” mentioned by Gartner are mobile and being deployed on the edge of new cloud-computing initiatives. Third, the “services” component of Gartner's number totals close to $1 trillion, and we should surmise that considerable time, effort, and budget in that category is being devoted to private and hybrid cloud.

We're still in the Pre-Milton Berle/Ricky-and-Lucy Era of cloud computing. But just as those entertainers drove an enormous uptake in television sales in the 1950s, today's technology stars are on the cusp of creating similar, precipitous cloud formation.

The 5% number shows how far the industry must advance to achieve cloud computing's touted advantages of efficiency, agility, flexibility, scalability, and manageability. We should also consider how much of new IT spending is devoted to cloud computing, and what percentage of internal software development is being created for the cloud.

We also need to think of dovetailing Big Data/analytics/IoT deployments, whether smart watches, smart locomotives and jet engines, RFID-driven logistics, the emerging world of beacons, and more.

The Big Switch

There seems to be an inevitability to cloud computing and all that it entails, even if The Big Switch envisioned by Nicolas Carr (wherein computing resources are delivered like water or electricity) remains decades away.

By saying “inevitability,” maybe I'm following some sort of anthropic principle, ie, cloud computing is my world so I think everything should be part of it. But the idea of utilizing our IT hardware beyond today's norm of 10-15% is relentlessly compelling to me.

A small team and I have been conducting research for the past three years about the use of IT on a national scale and its link to societal and economic development. We've found that we humans simply must develop vastly more effective uses of energy if the developing world has a chance of delivering significantly better lives for its citizens. This imperative crosses all industries, including energy, transportation, healthcare, government, and information technology.

So I don't feel like I'm part of a fringe party. I feel as if cloud computing is solidly in the mainstream. I take the 5% cloud number to represent a glass 1/20th full. Now it's time to get working on the other 95%.

By Roger Strukhoff

Roger Strukhoff

Roger Strukhoff has spent 25+ years in Silicon Valley and other technology regions. He was an Editorial Director and Publisher at IDG; served as Director, Global Publications at Tibco Software; and is co-founder of JavaOne and Cloud Expo. He founded the Tau Institute for Global ICT Research in Asia in 2011. He has been named one of the Top 50 IoT Thought Leaders in the World. He received his BA from Knox College, Certificate in Technical Writing from UC-Berkeley, and conducted MBA studies at Cal State-East Bay.

View Website
Tech Trends That Is Shaping the Future: Cloud, IoT and AI

Tech Trends That Is Shaping the Future: Cloud, IoT and AI

Tech Trends Future Do not expect disruptive tech but improvements of existing technologies Tech trends that will shape the future will not be disruptive technologies but development of already available technologies that will progress further ...
Top Security and IT Priorities for 2017

Top Security and IT Priorities for 2017

Top Security Priorities By 2019, cybercrime is expected to cost businesses over $2.1 trillion globally according to Juniper Research. Needless to say, security and IT professionals and teams have been under immense pressure to secure ...
Machine Learning Explained: Understanding Supervised, Unsupervised, and Reinforcement Learning

Machine Learning Explained: Understanding Supervised, Unsupervised, and Reinforcement Learning

Machine Learning Explained Once we start delving into the concepts behind Artificial Intelligence (AI) and Machine Learning (ML), we come across copious amounts of jargon related to this field of study. Understanding this jargon and ...
Avoiding the IOT ‘Twister’ Business Strategy

Avoiding the IOT ‘Twister’ Business Strategy

IOT ‘Twister’ Most organizations’ ‪ IOT Strategy look like a game of ‪ ‘Twister’ with progress across important IOT capabilities such as architecture, technology, data, ‪ analytics and governance; variables comprising a series of random investments and decisions. There is something ...
The Connected Car: The Unknown Hero of Automotive Innovation

The Connected Car: The Unknown Hero of Automotive Innovation

Connected Car Innovation Spanning the last decade, the automotive industry has seen an explosion of technological innovation which has, and will continue to shape, the future of mobility. From early in-vehicle services and technology like ...
Star Wars IoT CES
The Lighter Side Of The Cloud - Low Tech
The Lighter Side Of The Cloud - Really Smart Machines
The Lighter Side Of The Cloud - Hydro Cancellation
The Lighter Side Of The Cloud - Car Troubles
The Lighter Of The Cloud - Virtual Lunch Break
The Lighter Side Of The Cloud - Snowball Effect
The Lighter Side Of The Cloud - F96qL#5
The Lighter Side Of The Cloud - Bottlenecking

CLOUDBUZZ NEWS

Researchers combine wearable technology and AI to predict the onset of health problems

Researchers combine wearable technology and AI to predict the onset of health problems

A team of Waterloo researchers found that applying artificial intelligence to the right combination of data retrieved from wearable technology may detect whether your health is failing. The study, which involved researchers from Waterloo’s Faculties ...
Facebook Joins FIDO Alliance Board of Directors

Facebook Joins FIDO Alliance Board of Directors

Aligns with other leading global technology, financial services and e-commerce companies in effort to reduce world’s reliance on passwords MOUNTAIN VIEW, Calif., May 15, 2018 (GLOBE NEWSWIRE) -- The FIDO Alliance announced today that Facebook has been appointed ...
Security in the Cloud—A Little Known Advantage, Actually

Security in the Cloud—A Little Known Advantage, Actually

Okay, I’ll go ahead and say it: Public cloud infrastructures are more secure, and the security is more cost-effective, than the majority of on-premises data centers. That should get the blood flowing. With the word ...