Tech Crunch

App revenue climbs 23% year-over-year to $21.9B in Q3

Global app revenue continues to climb, thanks to the growth in mobile gaming and the subscription economy. In the third quarter of 2019, consumer revenue grew 22.9% year-over-year from $17.9 billion to reach an estimated $21.9 billion across both the App Store and Google Play
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Gareth Cartman

Wargames In The Cloud – Putting Your Systems To The Test

Wargames In The Cloud

A lot has been made of the cloud’s role in Business Continuity. How, for instance, a mountain can become a molehill thanks to shelving off your hosted data to a third party in a secure location. How, when offices are unavailable for any particular reason, employees can access their files and their work anywhere in the world.

That’s great. It sounds like sales patter, though.

Have you tested it? Have you tested all of your Business Continuity plans at all? I’ve been sitting in on a few wargames of late, and while it may seem like the geeks have finally inherited the earth, they’re proving invaluable in testing Continuity plans and ensuring their robustness. The banks know it – or they’ve been told it.

In every wargame, the cloud is turning out to be the ultimate defence. So how do you get the best out of wargaming?

War games are nothing new in business – we’ve seen them in various contexts. Marketing teams test their strategies by running market scenarios, while customer service teams are adept at understanding what can happen if you haven’t planned.

There are a number of different types of wargame within business. There are wargames where two sides are considered enemies (e.g. rival companies) – and then there are wargames where two sides compete to achieve their goals in apparent disregard for each other. In between, there’s a more competitive type of wargame.

The cloud’s relevance to wargaming often turns up in the first instance – where there is a direct threat. However, it can happen in the other two instances, as we will see…

Business is War…

The most immediate threats to our business often are not competitors, they are influences beyond our control. If your office is next to a river, you know you could flood in the winter. If you are reliant on your staff coming in to work on the tube, you know there’s going to be a tube strike at some point.

At its most simple, a Business Continuity plan would rely upon the presence of cloud servers so that people can work remotely – but are they tested in a wargame scenario? What are the potential threats to people getting access to their cloud-hosted files?

Take an objective approach and run through every scenario – test, test and test again. As Russell Cook says, never make it easy – make it as complex a test as you can. Leave no stones unturned.

Business is a Game

Business Continuity isn’t just about immediate natural threats. What if, for instance, your competitors are able to display more agility in the face of such threats? The visibility of this agility through social media these days can prove a competitive advantage.

By viewing the wargame in a more competitive light, as opposed to “do or die”, you start to reveal other elements of a more complete Continuity plan. What competitive edge can you gain while others are suffering from similar threats? Think again of the banks and how some have suffered from IT lapses while others have strengthened their market share as a result.

It’s not about staying alive, it’s about using the fact that you’ve stayed alive to prosper.

Business is Business, after all

Of course, business is neither a war nor a game – and threats are often more subtle than “we will go out of business”. The point of wargaming is to analyse exactly how your systems will cope with different scenarios, and how sub-scenarios can put pressure on your systems. If, on top of this, you can define a competitive advantage thanks to your greater agility, then the wargame is won.

By Gareth Cartman

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Gareth Cartman Contributor
Director of Digital Marketing
Gareth Cartman is Director of Digital Marketing at Clever Little Design, and has written for a wide range of publications, from HR.com, Yahoo Small Business, ComputerWeekly and Wired Insights. His background is in technology, HR and marketing, and he’s also a Dad of two, an Evertonian and a Boston Red Sox fan.
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