Big Data Helps Sports Fans
No longer confined to the tech world, big data is everywhere these days. It is shaping the way governments are run, how we buy everything from groceries to video games and how we interact in a global social media landscape. It was only a matter of time before big data made a big appearance in sports. Data insights and analytics for professional and college sports is increasing fan interest and driving revenue previously unavailable. The use of big data in sports is exploding in a big way.
According to AT&T Innovation Blog:
“Over the last four NCAA® Men’s Final Four® tournaments (2012-2015), total data usage on AT&T’s in-stadium mobile network has increased more than 300 percent both overall and during peak hours. That’s a soaring leap that wouldn’t be possible without our people and the tools we use to cover these kinds of events”
- Total data usage from inside the stadium was more than 1.52TB for all three games. This is the most ever for an NCAA® Men’s Final Four® on our in-stadium mobile network. 1.52TB is enough for 4.35M social media posts with photos.
- We saw data soar during our peak traffic hour at the stadium, which occurred on Saturday from 7-8pm EST, when fans were sending and receiving videos, photos, and more. Fans uploaded and downloaded approximately 165GB.
- Between all eight tournament sites where we had venue-specific networks, we did more than 4.12TB of data. This is equal to more than 6 consecutive months of streaming HD Video – that’s a lot of basketball.
It’s a Numbers Game
Just like in any emerging technology these days, big data pairs well with social media. Apps and sports sites are now able to display point-by-point winning odds of teams. Not only that, but the real-time popularity of star players on social media is also showcased, bringing rival team trash-talking to a whole ‘nother digital level.
Big Fans of Big Data
Mobile apps with updated scores are nothing new, and have been around for over five years now. Teams in all sports have caught on, encouraging fans to download team apps for up-to-the-minute stats and news along with personalized merchandise recommendations. Just opened an account with Lincoln Financial Group in Philly? Customers also bought this Eagles jersey.
Big data will only continue to influence the multi billion-dollar sports industry. Have you used data sets to improve your sport fan experience? We would love to hear about it. Let us know in the comment section below!
By Jason Sander