More and more startups are adopting low cost cloud services each and every day. If you are new to the game and don't have much of a budget – don't fret as a little bit of drive, insight, innovation and some marketing skills can go along way to help you get noticed. Provided are a few key tips and tools to help market your way into the cloud.
“Growth Hacking” is being used by ingenious start-ups to market their products in fresh and interesting ways. Instead of bombarding us with conventional broad-spectrum advertising, they’re coming up with inventive ways to get you searching for them. While reducing their marketing costs, this has the added benefit of increasing product desire.
Let’s face it, anything you’re asking for is more valuable than that which is pushed on you. Cloud start-ups can gain just as much from these advanced marketing techniques as the rest of the world, and are ideally placed to take advantage of some of these unique ideas.
What To Do:
GrowHack offers insight into this phenomenon with content and events to get you on your way. Their guide suggests carefully defining your target market, and then creating sticky content for distribution. Target a very specific audience and create personalised stimulating communication. There are enough tedious, generalised adverts for us to ignore, if you want to grow fast you need to be exciting. Make your market laugh, or gasp, or simply inspire them, just make sure they’re riveted.
How To Do It:
Criminally Prolific offers 50 growth hacking tools, many of them completely free of charge. Click to Tweet and Sniply help get your content on the web; Sumo List Builder builds your subscriber base with clever pop-ups; Buzzsumo gives insight into popular topics trending right now; and Mixpanel helps you analyse how customer are using your service.
(Image Source: Buzzsumo)
The rest of these tools are as invaluable, and will start you on the right track.
Doing It Well:
Techco offers 17 tools for becoming a growth hacking expert, all of them free of charge. For collecting email addresses and managing customer, try Contact form 7 with WordPress and a host of free lessons are offered by GrowthHackers, Startup Digest and UX Design Weekly to name a few.
Keeping It Simple:
Sometimes, the best choice is the simplest route. Inc lists four unbeatable strategies available to any business. Offer something for free; Set up a referral program; Be exclusive (for a while); Platform hack. These solutions are free to use, and have seen huge success with companies like Dropbox and Pinterest. With this wide range of tools, your cloud start-up could be the next big thing and perhaps we'll be featuring you on CloudTweaks sometime the road.
By Jennifer Klostermann