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Cloud Computing – The Real Story Is About Business Strategy, Not Technology

Enabling Business Strategies

The cloud is not really the final destination:

It’s mid-2015, and it’s clear that the cloud paradigm is here to stay. Its services are growing exponentially and, at this time, it’s a fluid model with no steady state on the horizon. As such, adopting cloud computing has been surprisingly slow and seen more IT leaders, as well as business leaders, try to get their footing on what can otherwise be described as a very slippery slope.

Businesses are involved in a struggle to transform their firms into innovative and agile organizations, as well as gain a competitive advantage in their respective industry via a collaborated effort between the IT department and its internal business units. And this is impacting all types of enterprises. Further, the phenomenon isn’t isolated to businesses that typically just “consume” technology, rather it’s also impacting the producers of IT technologies and services.

So here’s a good place to begin. Embrace and evangelize the following simple definition of “The Cloud.

The Cloud is any business service that you access via the internet

With that, cloud technology must not be viewed as the final destination, but as a tool to be used to obtain a business result. Cloud computing should be utilized in finding viable solutions to business problems, as well as provide IT with the computing power that it requires to enable it to perform all of its daily or cyclical operations within the organization.

The cloud strategy is derived from business strategy:

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Cloud technology will best realize a true return on investment (ROI) for an organization if it is founded on the alignment of the organization’s business strategy as well as implemented in partnership with the IT department and/or trusted cloud advisor. And yet, still to this day, business leaders continue to overlook the role of the IT organization – often bypassing IT when evaluating and purchasing cloud services. This shows that business leaders are much quicker in adopting cloud services. IT needs to take the lead (be the enabler) in promoting cloud technology within the organization; partnering with businesses to meet their needs and goals. But ironically, to set a clear path on cloud technology, a clear business strategy (not necessarily a cloud strategy) must be defined and understood by the technology teams.

Where do you start?

The IT organization can easily understand the benefits of many generic “as-a-service” options such as infrastructure, storage, disaster recovery, email, desktop, etc., to name just but a few. And that’s a start. But to be truly successful, you just need to think “outside the box” and be savvy about your business process. You need to become an “expert” in designing supporting infrastructure, to optimize when and how to deploy new capabilities, when to tailor technology for a businesses need and when to accept a “good enough” solution. None of these principles require specialist knowledge. They are simply grounded on excellent business sense and can therefore be readily applied to any firm that is seeking to overcome typical challenges and achieve growth. Put simply, you need to thoroughly study your commercial processes and then utilize cloud services to fulfill pieces of those processes. So what do you look for?

  • When possible, look to modularize business practices
  • Identify organizational processes that are ripe for automation or digitization
  • Identify business challenges and barriers that are preventing revenue and growth
  • Find tasks that are taking too much time, preventing you from driving your customer plans forward
  • Determine which new business models, products, and services you want to experiment with, to address new opportunities

The IT cloud tactic:

A corporate strategy is a key success factor for any organization; no business can be successful without it. Similarly, to harness the true potential of cloud computing and fully realize its power, an organization must synchronize its IT cloud plan to that strategy, which then guides its technology selection and purchasing decisions. Also, choosing a cloud service on the basis of enhancement or innovation of a business process goes a long way in helping the IT organization become a real partner with the business, as well as getting an invitation back to the table in the C-Suite. An IT organization has a duty to provide a business with everything it needs to be, and remain competitive, including looking outside the datacenter for all viable solutions.

By Tony Pagano

About Tony Pagano

Tony Pagano, CEO and founder of StrataScape Technologies, has over 20 years of hands-on experience in diverse industries such as Education, Finance, Insurance, Pharmaceutical Manufacturing, and Cloud Services. Now with StrataScape Technologies, Tony evangelizes highly reliable and elegantly simple Cloud computing strategies and solutions; making Information Technology a tactical and disruptive advantage for their clients’ businesses. Further, he drives to add value to the cloud services being consumed – benefiting cloud service providers through establishment of an ecosystem which will enhance the cloud service and draw customers to it. Tony also believes in “networking for life,” and is always happy to facilitate an introduction or extend any assistance – so share your contact information!

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