BBC Tech

Are electric cars as ‘green’ as you think?

It's predicted that by 2030, over 125 million electric vehicles will be owned by people worldwide. But where's the lithium that powers their batteries coming from? Most of the world's stocks of this lightest of metals are found in brine deep beneath salt flats, high
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Cisco News

Five Networking Trends You Can’t Ignore at Gartner IT Symposium/XPO

Whether you’re the CIO of a Fortune 500 company, or you’re managing the still-complex network strategy of a smaller company, you need to know what to prepare for—what are the trends in networking you can’t ignore? I am delighted to speak at next week’s Gartner
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fintech-landscape

Explosive Growth Of Data-Driven Marketing

Data-Driven Marketing

There is an absolute endless amount of data that is being accumulated, dissected, analyzed with the important bits extracted and used for a number of purposes.

With the amount of data in the world has already reached into multiple zettabytes annually. A Zettabyte is one million petabytes or one thousand exabytes. With data creation doubling every three years (according to Cisco, among others), we will reach an unthinkable yottabyte by the year 2040.

Areas such as Fintech and Marketing are just a couple of industries that will be making a concerted effort at landing that next big data scientist helping to catapult their company. As you can see below (Image source:ey.com), there are many moving parts in Fintech which will be accumulating, sharing, processing all sorts of data 24/7. Look for many new Fintech SaaS startups utilizing cloud APIs to plug into this growing and lucrative financial market.

Data-Driven Marketing

With Digital Marketing, there is clearly a growing need for big data experts in this area. As you can see in the infographic below discovered at Yieldr, 1/3 Marketers in Europe and North America say their ability to analyze data as being poor. This will change with the number of new cloud based educational programs provided online.

Data-marketing-Infographic

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