Explosive Growth Of Data-Driven Marketing

Data-Driven Marketing

There is an absolute endless amount of data that is being accumulated, dissected, analyzed with the important bits extracted and used for a number of purposes.

With the amount of data in the world has already reached into multiple zettabytes annually. A Zettabyte is one million petabytes or one thousand exabytes. With data creation doubling every three years (according to Cisco, among others), we will reach an unthinkable yottabyte by the year 2040.  Read More

Areas such as Fintech and Marketing are just a couple of industries that will be making a concerted effort at landing that next big data scientist helping to catapult their company. As you can see below (Image source:ey.com), there are many moving parts in Fintech which will be accumulating, sharing, processing all sorts of data 24/7. Look for many new Fintech SaaS startups utilizing cloud APIs to plug into this growing and lucrative financial market.

fintech-landscape

With Digital Marketing, there is clearly a growing need for big data experts in this area. As you can see in the infographic below discovered at Yieldr, 1/3 Marketers in Europe and North America say their ability to analyze data as being poor. This will change with the number of new cloud based educational programs provided online.

Data-marketing-Infographic

About CloudTweaks

Established in 2009, CloudTweaks is recognized as one of the leading authorities in cloud connected technology information and services.

We embrace and instill thought leadership insights, relevant and timely news related stories, unbiased benchmark reporting as well as technology related infographics and comics.

Syndicated Technology News

email as a service

Cloudflare Collaborates with Google Cloud to Fund Developer Innovation

Collaboration Offers Developers $100,000 in Cloud Platform Credits SAN FRANCISCO, Sept. 19, 2017 (GLOBE NEWSWIRE) — Cloudflare, the leading Internet performance and security company, is collaborating with Google Cloud to help support developer innovation on the Cloudflare Apps Platform. Starting today,…
larry-ponemon

2017 Ponemon Institute Study Finds SMBs are a Huge Target for Hackers

Negligent Employees and Poor Password Policies are the Weakest Links Negligent employees are the #1 root cause behind data breaches across North America and the UK Ransomware is hitting SMBs hard with more than 50% experiencing an attack Attacks are becoming costlier…

Hackers compromised free CCleaner software, Avast’s Piriform says

Hackers compromised free CCleaner software SAN FRANCISCO (Reuters) – Hackers broke into British company Piriform’s free software for optimizing computer performance last month potentially allowing them to control the devices of more than two million users, the company and independent…