Cloud Pinup: Jukedeck
Think of that beautiful piece of video you shot over the weekend. Wouldn’t it sound better with a piece of music to go with it? Of course it would. How long is the video? What style do you want it to be and how do you want it to make you feel? Uplifting folk music that finishes in 1 minute and 5 seconds? No problem. Click here and.…hang on…there’s your track. Original, made-to-order music delivered via the cloud and ready to be added to any platform you want.
Rights-free, original music at just the touch of a button.
That’s exactly what the folks at Jukedeck, a London-based startup, have just released, and if they’ve read the market correctly then they’re about to solve the problem of struggling to get music rights to a song or spending hours sifting through stock music folders to find the right kind of aural accompaniment. This is software as a service for the millennial, content-creating generation.
It’s an intriguing notion and one that could find a receptive market for people who don’t have the time, energy or expertise to source a great soundtrack that can be uploaded with all its rights intact onto YouTube. Already Jukedeck claims that over 100 000 tracks have been recorded in 85 countries and it’s music has featured on clips with over 16 million views on YouTube.
The company is the brainchild of Ed Rex and Patrick Stobbs, two Cambridge students who loved music and machine learning. The startup just launched its first product Jukedeck MAKE at TechCrunch Disrupt in London to solid acclaim and has closed a £2 Million round of funding ($3 Million USD), led by Cambridge Innovation Capital. At the heart of the system is machine learning, the effective use of artificial intelligence to create tailored, original music.
Producing On The Fly
The company has set its sights on the growing world of online video and its a huge market where anyone with a smartphone can produce and upload a broadcast-quality piece of video. YouTube is the industry leader and a 21st Century juggernaut but Facebook, Instagram and every other online site is increasingly moving towards the moving image. “300 hours of video are uploaded to YouTube every minute, a number that’s trebled in the last two years,” they explain. “In addition more TV content and advertisements are being produced than ever before. And all this content needs music.”
The company estimates that the market for music for video is already worth US$2 billion and growing all the time. Of course, music is not only created for video. Think retail, training modules, gaming, all platforms which benefit from the addition of rights-free music.
Music & SaaS Evolution
The unique selling point here is the fact that machine-learning has enabled that music to be original. Music has been evolving into a SaaS business for some time now. The advent of streaming services like Spotify and Apple Music ensure that the storage capabilities of the cloud and the slick delivery of content to users is central to the continued use of the product. As TechCrunch explained in its story on “The SaaSing of the Music industry’, “the streaming services also have to play the SaaS game to ensure subscribers don’t churn and join other streaming services. In many respects, the artists themselves become creative talent for iTunes, Spotify and others, much like engineers and product developers are the rock stars behind other SaaS providers, such as Uber and Airbnb.”
Jukedeck is a logical next step in that evolution and will provide a neat solution for thousands of amateur videographers looking to get better quality content online.
By Jeremy Daniel