Google’s Platform Supporting Startups

Startup Growth

Google Supporting Startups

Google’s Cloud Platform offers startups a range of benefits, including $100,000 in Cloud Platform credit for one year, targeted at those startups which meet specific criteria such as having annual revenues of less than $500,000 and being in an approved Accelerator, Incubator or VC fund. Designed to help startups build and scale on the Google Cloud Platform, the program reinforces the views of some top cloud investors who believe Google will be more active in the startup cloud sphere this year, and may even buy several cloud startups during 2016.

Investment in Cloud Startups

Salesforce’s $360 million acquisition of cloud software developer SteelBrick has been viewed by some investors as a sign of the changing times, suggesting a more active M&A market in the cloud software sphere. Jason Green, general partner of the venture capital firm Emergence Capital, has noted, “This is kind of like a canary in a coal mine deal. I think 2016 will be a very interesting year from an M&A perspective.

Though the past 18 months have been particularly sluggish with regards to the purchasing of cloud software companies, Green believes this is due to the first wave of promising cloud software startups being snapped up very early on. In 2012, Microsoft purchased collaboration service Yammer for $1.2billion, and SAP paid $3.4 billion for HR cloud service SuccessFactors, and then in 2013 Salesforce acquired marketing service ExactTarget for $2.5 billion. Says Green, “We’re now starting to see this kind of second wave of companies emerge, and with the IPO markets and some of the late stage financing becoming a little more questionable, I think companies are going to become much more aggressive on the M&A front.

Google & Startup India

Aligning with ‘Startup India Stand Up India, Google has just announced a live contest to give away $100,000 of cloud credit to an Indian startup. Ranking third in the world for the most number of startups, after the US and the UK, India offers an ideal climate for Google’s Launchpad program which will assist early stage startups. Rajan Anandan, vice president and managing director of Google South East Asia and India, stated, “With the Startup India Stand up India event, the Government of India has shown great foresight in providing a platform to the Startups in the country to engage industry leaders and successful entrepreneurs to come together and drive the spirit of entrepreneurship forward in the country.””

New Potential for Cloud Startups

(Click to see zoomed up version)

startups-investments_001

(Image Source via Inc / From Startup To Unicorn)

Along with Google, big players such as SAP, Oracle, and Microsoft have been mentioned as potential cloud startup buyers in the coming year. Green notes that Google’s cloud solution is popular with startups and believes Google has become far more aggressive in the enterprise. Managing director of market research firm Stifel, Tom Roderick, echoes these predictions, suggesting that the majority of software acquisitions have been focused on private equity buyouts of old tech organizations rather than on fast-growth startups. Says Roderick, “It’s been too quiet for too long for strategic M&A. For the next six months, you’re going to see some activity in M&A that adjusts the way people think about it.”

By Jennifer Klostermann

Amazon's Varies Revenue Segments

Amazon’s Varies Revenue Segments

Amazon Revenue Amazon has become the largest retailer worldwide, however it is projected to make up less than 5% of U.S. retail sales by the end of 2020. While most people are already familiar with ...
Bruce Guptill

Resolving IT-Finance Asynchronization on Cloud Improvements

Resolving IT-Finance Asynchronization While CIO-CFO communications and alignment may never seem better, what is considered to be C-level, strategic “alignment” increasingly obscures realities that keep IT and Finance from synchronizing their thinking and activity. This ...
Building a Robust Virtual Agent (VA) Rollout Strategy for DSPs

Building a Robust Virtual Agent (VA) Rollout Strategy for DSPs

Building a Robust Virtual Agent (VA) Rollout Strategy for DSPs Proven methods to increase VA containment & customer satisfaction The virtual agent’s market is at an all-time high and is garnering more and more interest ...
Torsten

Five Ways to Secure Access to Web Workloads

Secure Access to Cloud Workloads Organizations are increasingly moving their workloads to the cloud to achieve greater agility, flexibility, and cost savings. That’s a major reason why worldwide spending on public cloud services and infrastructure ...
Mark Barrenechea

So are Bad and Stranger Things—the Negative Impact of Technology

Negative Impact of Technology Cyberattacks and information breaches are happening every day, from influencing the outcomes of elections to bringing down businesses to massive data breaches of personal information. In fact, every 39 seconds a ...
Bruce Guptill

As The Digital Workplace Strengthens, Traditional Business Thinking Must Die

The Digital Workplace The cloud-driven, digital workplace is enabling better ways of working, new ways of doing business, and entirely new business opportunities. It is also breaking down traditional boundaries and barriers within and between ...