blockchain

SaaS Growth Hacking Do’s And Don’t

SaaS Growth Hacking

Thanks to a few phenomenally successful campaigns and visions of best case scenarios, growth hacking tactics have received a lot of positive attention in recent times. But as the techniques and their results are analyzed it’s becoming apparent that there’s a right and a wrong way to use these tools. Or, at least, there’s a time, a place, and an implementation. Cloud Based Software As A Service (SaaS) companies such as Dropbox, Pinterest, and Airbnb boast a few of the most wildly successful strategies contrived to date (Excellent 2015 Marketing Statistics List), but with the ever-evolving global tech and business climate, ‘old’ tactics aren’t likely to yield positive results without new twists on the invention.

marketing-growth-hacking

The Dos

Never again will we see massive success stories that are merely revamps of old hits – unless you’re writing teen vampire novels, in which case give it 10 to 15 years. Video marketing is a trend expected to flourish in 2016, and additionally ensuring your growth hacks account for the massive traffic routed by search engines and social networks could ramp up achievements.

  • A few key points to keep in mind: Match-make growth hacking and products/services: You’re going to need a synergy between the two, ideally with a key representative closely involved in the development of both.
  • Spot trends: All the information you could possibly need is flying about, but Big Data often results in a case of not seeing the wood for all the trees. Learn to extract pertinent points but also know when to back off. Just because you think something rocks, doesn’t mean anyone else is going to care, and a rework is likely to yield better results than soldiering on.
  • Change the way you think: Growth hacking comes into play when traditional marketing methods aren’t likely to succeed. This isn’t the time for crossing your ‘T's and dotting your ‘I's. Be creative, think outside of the box, and be willing to take calculated risks.
  • Communicate & Incentivize: Creative doesn’t mean disorganized. Ensure your communication is easily understood and followed by both your team and your potential customers. And then save money by getting your customers to market for you – a little freebie often goes a long way to positive word of mouth and heightened product uptake.

shutterstock_325151036

(Image Source: Shutterstock)

The Don’ts

  • Sadly, there is no growth hacking template or checklist. Strategies and tactics often work only once, and success usually boils down to the right attitude, genuine curiosity, and the ability to try, and fail, adapt, and invent.
  • Popularity alone only survives through high school: Simply creating a buzz isn’t enough. If you’re building products or services that don’t have the end users in mind, no amount of popularity will result in success. Unless you’ve built a pyramid scheme that is, at the very least, frowned upon in many countries, illegal in most. Back to the drawing board, please.
  • Don’t forget about loyalty: Many businesses focus on building up new users before ensuring the satisfaction of the loyal early adopters. Growth hacks that run roughshod over your faithful flock in an attempt to recruit new masses miss the success that personal referrals, word of mouth, and client satisfaction promise.
  • Don’t be aggressive: This isn’t telecanvassing. Aggressive, underhanded strategies trample on your reputation and miss the point of the clever loopholes that drive customer numbers as well as satisfaction.

Unless you’re selling thin in chocolate sauce, your product won’t sell itself: Don’t let the beauty of your growth hack so over-awe you that you forget to measure its success. Analyze your data, find out what’s working, and optimize it. Repeat…

By Jennifer Klostermann

Jennifer Klostermann

Jennifer Klostermann is an experienced writer with a Bachelor of Arts degree majoring in writing and performance arts. She has studied further in both the design and mechanical engineering fields, and worked in a variety of areas including market research, business and IT management, and engineering. An avid technophile, Jen is intrigued by all the latest innovations and trending advances, and is happiest immersed in technology.

CONTRIBUTORS

Imminent IoT Eye-Tracking Technologies To Transform The Connected World

Imminent IoT Eye-Tracking Technologies To Transform The Connected World

IoT Eye Tracking Smelling may be the first of the perceptible senses, but the eye is the fastest moving organ ...
3 Ways to Protect Users From Ransomware With the Cloud

3 Ways to Protect Users From Ransomware With the Cloud

Protect Users From Ransomware The threat of ransomware came into sharp focus over the course of 2016. Cybersecurity trackers have ...
Achieving Network Security In The IoT

Achieving Network Security In The IoT

Security In The IoT The network security market is experiencing a pressing and transformative change, especially around access control and ...
Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation: Not Just For Large Enterprises Anymore

Digital Transformation Digital transformation is the acceleration of business activities, processes, and operational models to fully embrace the changes and ...
Countdown to GDPR: Preparing for Global Data Privacy Reform

Countdown to GDPR: Preparing for Global Data Privacy Reform

Preparing for Global Data Privacy Reform Multinational businesses who aren’t up to speed on the regulatory requirements of the European ...
10 Ways The Enterprise Can Prevent Data Leaks In The Cloud

10 Ways The Enterprise Can Prevent Data Leaks In The Cloud

Prevent Data Leaks In The Cloud More companies are turning to the cloud for storage. In fact, over 60 percent ...
The Five Rules of Security and Compliance in the Public Cloud Era

The Five Rules of Security and Compliance in the Public Cloud Era

Security and Compliance  With technology at the heart of businesses today, IT systems and data are being targeted by criminals, ...
Safeguarding Data Before Disaster Strikes

Safeguarding Data Before Disaster Strikes

Safeguarding Data  Online data backup is one of the best methods for businesses of all sizes to replicate their data ...
Principles of an Effective Cybersecurity Strategy

Principles of an Effective Cybersecurity Strategy

Effective Cybersecurity Strategy A number of trends contribute to today’s reality in which businesses can no longer treat cybersecurity as ...
Chris Gerva

Why Containers Can’t Solve All Your Problems In The Cloud

Containers and the cloud Docker and other container services are appealing for a good reason - they are lightweight and ...

NEWS

email as a service

Google Data Analysis, Artificial Intelligence and Predicting Vaccine Scares

Social media trends can predict tipping points in vaccine scares Analyzing trends on Twitter and Google can help predict vaccine ...
Hackers shut down infrastructure safety system in attack: FireEye

Hackers shut down infrastructure safety system in attack: FireEye

Hackers shut down infrastructure safety system (Reuters) - Hackers likely working for a nation-state recently penetrated the safety system of ...
Deloitte TMT Predictions: Machine Learning Deployments, On-Demand Content and Live Events Will Continue to Drive Growth

Deloitte TMT Predictions: Machine Learning Deployments, On-Demand Content and Live Events Will Continue to Drive Growth

NEW YORK, Dec. 12, 2017 /PRNewswire/ -- Deloitte forecasts double digital growth in machine learning deployments for the enterprise, an increasing worldwide ...