Mobile Marketing Tips
Mobile marketing is continually evolving and at such a fast pace, if you are not currently using mobile marketing in your advertising strategies, then you have already been left behind. Why? Because 70 percent of all Smartphone users consider SMS marketing to be the best way to grab their attention. And, 50% of buyers in the U.S. will make a direct purchase after they've received an SMS branded text, QR code, discount or coupon. So what does that mean for you? Well, it means if you are not using SMS as part of your marketing strategy, you are most definitely losing sales to your competitors who are.
Here are seven of the most popular mobile marketing techniques that have been wildly successful in 2016.
1. Social Shopping
Social shopping is the combining of the mobile, social and shopping experiences into one. You use your social media platforms to encourage just the right balance of browsing, socializing and buying. Facebook has been doing this for years by matching their targeted consumer data with sellers who offer goods and services that particular consumer might be interested in.
2. Wearable Technology Marketing
Wearable technology, also known as smart jewelry among other things, is growing more and more popular and affordable every day. Your job is to learn and understand how to use this technology to your advantage. For example, is your message glanceable? Can it be easily consumed in less than two seconds? Are the visual elements of your message easy to see when looking down or straight ahead at a wearable device? These are the types of questions that need to be answered, if you want your customers' to respond positively to your mobile messages.
3. Mobile Loyalty
You should consider adding a mobile loyalty program to your mobile marketing strategy. This will help you create customized experiences for your customers while building your brand and your brand's reputation. Customers are extremely devoted to their favorite loyalty clubs and a loyalty program will allow you to reward those repeat customers who will in turn continue to buy from you, which will dramatically increase your revenue with very little effort on your part.
4. Mobile Marketing Automation (MMA)
MMA is basically leveraging mobile behaviors and using them to encourage user engagement throughout the entire sales funnel. For example, if a customer doesn't complete a purchase after beginning the process via your company's mobile app, you can later send that customer a customized message based on the product or service they were interested in buying through the use of MMA. You could send a message telling your customer the product or service they were interested in is now on sale, back in stock or reference other items he or she might be interested in. These abandoned shopping cart notifications are great for increasing revenue and guiding your customer back into your sales funnel to complete a transaction.
5. Mobile Payments
(Image Source: Shutterstock)
Providing a mobile payment option as part of your mobile marketing campaign will significantly boost your income. Allowing your customers to pay for the goods and services they want via a mobile wallet will have them buying more often because you are giving them a way to pay you via the tools they use most often, their mobile devices.
6. Integrated Lifestyle Apps
An integrated lifestyle app combines several apps with similar functions into one, which is then referred to as a “lifestyle app.” If your customers use your company's app for one resource, it only stands to reason that they would love to access several of their other interests on the same app versus having to switch between several apps to do the same thing. For example, if your business sells baby food, wouldn't you expect the parent of that baby to be interested in other baby related items, such as: baby carriers, baby toys, baby health, etc.? Yes, they would, and you are going to make it easier for them to access those items through the use of your integrated lifestyle app.
7. Vertical Video
Vertical videos are the next big thing. You have seen traditional video sales messages for years. However, by providing your customers the same video message they love, but in a different format is the best way to grab their attention. In fact, Snapchat has said that vertical video ads are watched to the end nine times more often than the same videos that were shot horizontally. And that is huge!
The Bottom Line
The mobile marketing trends for 2016 are still evolving, but these hot trends are helping many companies take their businesses to the next level. It's time to get on board with a winning mobile marketing strategy that will take you through 2016 and beyond. Mobile marketing is here to stay and the sooner you get started, the sooner you will enjoy the increased revenue.
By Sophorn Chhay
Sophorn is a marketing specialist at Trumpia which provides SMS software with mass text messaging, smart targeting and automation.