Lifehack Your Startup to Instill Amazing Growth

Lifehack Your Startup

Primarily evidenced by the explosive growth several startups have implemented lifehack tweaks to help with growth hacking campaigns. One reason that startups specifically have been making use of growth hacking is the smaller budgets they contend with compelling a ‘ship and revise’ strategy. These startups will often send out their initial products early on, encourage early adopters to provide rigorous feedback, and then refine their products. Large, established organizations tend, instead, to consume hefty budgets for traditional marketing and launches, but this often means customers aren’t getting the functionality they want. And so, taking a leaf out of the startup book of marketing, most organizations could benefit from growth hacking and its accompanying devices.

Boiling Down Growth Hacking

Growth hacks are shortcuts or loopholes to growth, usually extremely high growth, of new products. They are low cost, often free, and rely on word of mouth. The best growth hacks take full advantage of digital and social media and go viral through satisfied users spreading the word. Data analysis, user feedback, and growth objectives are key to growth hacking, and just as effective implementation can mean tremendous success, so poor execution could end in disaster. Netflix, Twitter, Dropbox, Uber, Airbnb, Slack – all Cloud based SaaS examples of brands that have successfully hacked their growth. The list of failures is harder to dig up, but undoubtedly much longer.  

Below is an infographic discovered via pierrelechelle covering Slack’s growth which has now reached over 1 million active users with no end in site.

Lifehack Process

Lifehack Your Startup

When Growth Hacking Doesn’t Work

Considering its ideals of creativity and ingenuity, growth hacking can be a risky device. Though they often seem like cheap and easy solutions, many growth hacks fizzle out long before they provide the necessary boost to the business. Three core hazards stand out:

  • They’re only there for the freebies

Getting the customers to your site is, of course, an essential goal, but if they’re just window shopping, your hacks aren’t successful. Without enough paying customers, no amount of positive word of mouth will do you any good, so be sure to turn visitors into committed subscribers. Website design is one quick-fix strategy for improving conversion rates, keeping navigation neat and intuitive, and including accessible copy. Make sure you’ve included one strong call to action that allows customers to spread the word via social media and ensure your sign-up is quick and easy.

  • Stats just aren’t your thing

If you’re not correctly measuring campaign results and then using that information to refine your efforts you’re wasting time and money. Fruitful growth hackers embrace a trial and error mindset that views failures as that paving stones to success and avidly experiment with their hacks. Track data, measure results, and answer questions; set a measurable goal and track your progress. A successful campaign provides data for Scaling up the next campaign; a ‘failed’ campaign shows you how to adapt your next one.

  • A lead balloon

Creating hype is essential, but no amount of growth hacking hype can make a bad product look good. Quite the opposite. Growth hacking relies on positive consumer feedback, and if you’re delivering a product or service that disappoints, prospective users will vanish. Some suggest a 95% product investment, 5% marketing investment, ensuring your product is the best it can be, and organizations need to honestly and realistically evaluate product strengths and weaknesses so that they’re ready to work on the feedback they get. Growth hacking is valued by marketers and consumers alike because it is based on candid product communication and a loyal user base.

By Jennifer Klostermann

Jen Klostermann

Telemedicine to medical smartphone applications

Telemedicine to medical smartphone applications With the current and growing worldwide concerns regarding the Coronavirus (COVID 19). Telemedicine is more important now than ever. What ...
Kaylamatthews

What Amazon’s Kendra Means for the AI and Machine Learning Future

Amazon's Kendra Learning Future Most people feel a bit astounded when they type a query into Google and get relevant results in milliseconds. They're probably ...
Or Lenchner

Using an IPPN to fight ad fraud: your questions, answered

Using an IPPN to fight ad fraud It’s a well-known fact: the internet is a marketer’s dream, offering brands the chance to engage with consumers ...
Brian Day

Tips for Developing Apps In a Cloud Environment

DevOps and the Cloud Unless you’ve just started a brand-new organization, your IT environment is currently running a diverse collection of last-generation and older applications ...
Garry Connolly

Data Policy is Fundamental for Trust

Data Policy Trust Consumers once owned and protected their data independent of anyone else. Handwritten letters, paper bank statements, medical records locked up in a ...
David Shearer

Looking Back – and Looking Forward to 2020

As we celebrate our thirtieth anniversary here at (ISC)², it’s incredible to look back at the changes our industry has been through. From advances in ...
Kayla Matthews

Higher-Ups More Likely to Break Policy, Data Breach Survey Finds

Data Protection Policies In an ideal scenario, the people at the highest levels of an organization would be the most likely to abide by data ...
Shopping Ny

3 Leading Dropshipping Platforms in 2020

Dropshipping Platforms Dropshipping has been growing tremendous interest over the years especially with the ability to access and source massive amounts of product inventory online ...
Atman Rathod

UX Design in the Age of DevOps: Transformation Through Collaboration

UX Design in the Age of DevOps DevOps is popular among modern IT strategists because it leaves no scope for lapses in the development process ...
Tunio Zafer

Questions To Ask Every Cloud Storage Provider

Cloud Storage Provider Questions As with many new technologies, attitudes toward cloud storage vary. Telephones were immobile; wearables perhaps unwarranted. And now, the global cloud ...