netflix-cloudtweaks

How Netflix Is Using Big Data To Create Better, Successful Shows

How Netflix is using Big Data

When every TV network in America refused to telecast even the pilot season of House of Cards, the show’s creators turned to Netflix. The online streaming service believed so much in the show that they shelled $100 million for the first two seasons.

On February 1, 2013, when the show debuted its first season on Netflix, it was an immediate hit, and it continues to do so with its current season four. But was all that a coincidence? What made Netflix invest $100 million in an original show which was something they hadn’t done before.

The Big Data Game

Just like all the other e-commerce websites, Netflix too monitors user data. It picks up on things like – at what time you watch action, horror and humour, which scenes make you forward the video and which ones make you do a rewind, at which point you pause a video or stop it altogether and whether you watch Netflix on your TV, laptop or your phone. And that’s not all, according to Variety, Netflix also scans piracy websites to check what’s doing well online.

If you are a Netflix user, and you didn’t know about it, then we strongly suggest going back and reading the terms and agreements of Netflix.

Now, coming back to House of Cards, when Netflix got this proposal, they used Big Data to determine if the show would be a success or not. In their research, they found out that people already loved Kevin Spacey and the British version of the show. People were also fond of the director, David Fincher, who had previously shot The Social Network. When the numbers came in, there was a strong correlation and Netflix was sure that House of Cards was going to be a big hit.

Are statistics more important than creativity?

When the news about Netflix using big data broke out, many critics started talking about how the company was abusing data and hindering creativity. According to them, if big data can decide the actor, story and the director of the show then what would stop it from deciding the dialogues and the cinematography of the show?

Well, the answer isn’t as simple. Even though Netflix used big data to determine if House of Cards would be a hit, in no way did the online streaming service try to decide what kind dialogues would go into the show. In fact, if Netflix had to go completely with the statistics, they wouldn’t have agreed to Kevin Spacey talking directly to the camera. This tactic is called breaking the fourth wall, which was present in the British version of the show but it is not very common for American TV shows or movies.

And we have to remember that this is the same streaming service that came out with shows like Orange is the New Black and Jessica Jones. While OITNB would create a big stir if it were telecasted on cable TV, Jessica Jones is the first Marvel Superhero with a gritty and a grey side, and she has no fancy costume.

Final Word

Let’s be honest for a minute – nobody likes to invest big bucks in something and fail. If you have a brilliant technology like big data to use and predict the results, then you are going to use it and reap its benefits.

By Ritika Tiwari

Ritika Tiwari

Ritika is a Software Engineer by degree and a self proclaimed geek. She quit her IT job to become a writer and now, she writes about everything tech.

Safeguarding Data Before Disaster Strikes

Safeguarding Data Before Disaster Strikes

Safeguarding Data  Online data backup is one of the best methods for businesses of all sizes to replicate their data ...
Combatting Malware in the Cloud Requires a New Way of Thinking

Combatting Malware in the Cloud Requires a New Way of Thinking

Malware in the Cloud It’s no secret that cloud adoption has exploded in the enterprise over last few years. However, ...
73% Are Using Internet Of Things Data To Improve Their Business

73% Are Using Internet Of Things Data To Improve Their Business

Internet Of Things Data According to the Cisco Visual Networking Index, M2M connections will represent 46% of connected devices by ...
How Will Artificial Intelligence Really Impact Jobs?

How Will Artificial Intelligence Really Impact Jobs?

Artificial Intelligence Jobs Hamilton is my favorite Broadway musical. The show follows the life of one of America’s founding fathers, ...
Being relevant, leading and remaining differentiated in the era of AI

Being relevant, leading and remaining differentiated in the era of AI

In the previous post "Yes, AI could be smart enough to take your job," I mentioned that AI would affect the way ...
The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups: Guarding Your Data Against Hackers

The Importance of Cloud Backups Cloud platforms have become a necessary part of modern business with the benefits far outweighing ...
New Oracle Autonomous Cloud Services Ease Mobile Development, Data Integration

New Oracle Autonomous Cloud Services Ease Mobile Development, Data Integration

AI-based PaaS services cut costs and speed development of chatbots, data integration, and API management Oracle (NYSE: ORCL) today announced the availability of its next-generation Oracle Cloud Platform services featuring built-in autonomous capabilities, including Oracle Mobile ...
Tainted, crypto-mining containers pulled from Docker Hub

Tainted, crypto-mining containers pulled from Docker Hub

Security companies Fortinet and Kromtech found seventeen tainted Docker containers that were essentially downloadable images containing programs that had been designed to mine cryptocurrencies. Further investigation found that they had been downloaded 5 million times, suggesting that hackers were ...
F-Secure Takes A Big Step Towards Cyber Security Leadership By Acquiring MWR InfoSecurity

F-Secure Takes A Big Step Towards Cyber Security Leadership By Acquiring MWR InfoSecurity

Acquisition adds industry leading threat hunting platform to F-Secure’s detection and response offering and expands cyber security services to the biggest markets globally F-Secure Corporation, Stock Exchange Release 18 June, 2018 at 09:00 EEST F-Secure ...