cloud collaboration

Cloud Collaboration: When Will Remote Work Meet Virtual Reality?

Cloud Collaboration The benefits of remote work and cloud collaboration make it hard for businesses and employees to pass up. For the business, it’s a perk that can draw prospects. Plus, businesses with remote teams can save a lot of money. For remote workers, it
GDPR Compliance

A Quick and Dirty Guide to GDPR Compliance

GDPR Compliance Set a reminder: On May 25, 2018, the new General Data Protection Regulation directive from the European Union will go into effect. Although its goal to protect consumer data is admirable, about a third of global companies don’t know whether they need to comply with

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A Smart Data Approach to Assurance in a Hybrid Cloud Environment

A Smart Data Approach to Assurance in a Hybrid Cloud Environment

Smart Data Microsoft and Amazon both reported significant growth in their cloud businesses recently. Revenue for Microsoft’s Azure increased by ...
Google Cloud Platform: Enabling APIs

Google Cloud Platform: Enabling APIs

Enabling Google APIs The Google Cloud Platform is a comprehensive tool that helps companies manage their IT resources. Completing software ...
Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And The Extension/Expansion Of Virtual Reality

Virtual Immersion And Virtual Reality This is a term I created (Virtual Immersion). Ah...the sweet smell of Virtual Immersion Success! Virtual ...

RESOURCES

The Developer’s Guide to Azure

The Developer’s Guide to Azure

Develop on a cloud platform designed for you. In this update of the Developer’s Guide to Azure, see how the comprehensive set of Azure app platform services fits your needs. Use it to navigate the architectural approaches and most common ...
12 WordPress Managed Hosting Services

12 WordPress Managed Hosting Services

WordPress Hosting Services WordPress hosting services has exploded in popularity as a blogging tool and content management system in recent years, and is now used by more than 23.3 percent (2018 Edit: 53%) of the top 10 million websites worldwide. Due ...
HTML5 Speed Test

HTML5 Speed Test

HTML5 SPEED TEST SERVICES There is no made-for-all solution when it comes to optimizing a website for speed, and while putting a cloud platform in place is a good start, every cloud startup should ensure that they have an optimization ...
Cloud And Cybersecurity: 5 Things CISOs Need To Consider

Cloud And Cybersecurity: 5 Things CISOs Need To Consider

The Cloud and Cybersecurity Tomorrow’s digital enterprise is at war today. War not only with external cybersecurity hackers and viruses, but also within the organization itself – a conclusion based on my discussions with information security managers and cloud architects ...
The Lighter Side Of The Cloud - Growing Pains
netflix-cloudtweaks

How Netflix Is Using Big Data To Create Better, Successful Shows

How Netflix is using Big Data

When every TV network in America refused to telecast even the pilot season of House of Cards, the show’s creators turned to Netflix. The online streaming service believed so much in the show that they shelled $100 million for the first two seasons.

On February 1, 2013, when the show debuted its first season on Netflix, it was an immediate hit, and it continues to do so with its current season four. But was all that a coincidence? What made Netflix invest $100 million in an original show which was something they hadn’t done before.

The Big Data Game

Just like all the other e-commerce websites, Netflix too monitors user data. It picks up on things like – at what time you watch action, horror and humour, which scenes make you forward the video and which ones make you do a rewind, at which point you pause a video or stop it altogether and whether you watch Netflix on your TV, laptop or your phone. And that’s not all, according to Variety, Netflix also scans piracy websites to check what’s doing well online.

If you are a Netflix user, and you didn’t know about it, then we strongly suggest going back and reading the terms and agreements of Netflix.

Now, coming back to House of Cards, when Netflix got this proposal, they used Big Data to determine if the show would be a success or not. In their research, they found out that people already loved Kevin Spacey and the British version of the show. People were also fond of the director, David Fincher, who had previously shot The Social Network. When the numbers came in, there was a strong correlation and Netflix was sure that House of Cards was going to be a big hit.

Are statistics more important than creativity?

When the news about Netflix using big data broke out, many critics started talking about how the company was abusing data and hindering creativity. According to them, if big data can decide the actor, story and the director of the show then what would stop it from deciding the dialogues and the cinematography of the show?

Well, the answer isn’t as simple. Even though Netflix used big data to determine if House of Cards would be a hit, in no way did the online streaming service try to decide what kind dialogues would go into the show. In fact, if Netflix had to go completely with the statistics, they wouldn’t have agreed to Kevin Spacey talking directly to the camera. This tactic is called breaking the fourth wall, which was present in the British version of the show but it is not very common for American TV shows or movies.

And we have to remember that this is the same streaming service that came out with shows like Orange is the New Black and Jessica Jones. While OITNB would create a big stir if it were telecasted on cable TV, Jessica Jones is the first Marvel Superhero with a gritty and a grey side, and she has no fancy costume.

Final Word

Let’s be honest for a minute – nobody likes to invest big bucks in something and fail. If you have a brilliant technology like big data to use and predict the results, then you are going to use it and reap its benefits.

By Ritika Tiwari

Ritika Tiwari

Ritika is a Software Engineer by degree and a self proclaimed geek. She quit her IT job to become a writer and now, she writes about everything tech.

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