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New Smartphones From Apple, Samsung and HTC Promise To Light Up 2016

New Smartphones from Apple, Samsung and HTC

(Sponsored post courtesy of Verizon Wireless)

The launch of the Galaxy S7 Edge at the Mobile World Congress in Barcelona during February was the first shot in a vintage year for mobile phones. The S7 is an incredible piece of hardware, but launches from HTC and Apple later in the year are likely to give Samsung sleepless nights in the battle to be crowned best phone on the market.

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cloud_173But while the hardware makes battle for top spot, Verizon was able to clinch its fifth consecutive title as ‘best wireless provider’ from mobile network analysts RootMetrics, making it the obvious choice when deciding which carrier to partner your new mobile device with.

Today’s mobile devices are so sophisticated that, as consumers, we barely acknowledge that the devices we carry around with us all day long are such masterpieces of form and function that, to quote Arthur C. Clare, ‘they are barely distinguishable from magic’.

Let’s take a closer look at the latest crop of mobile phones and what they are offering:

Samsung Galaxy S7 Edge

It was not too long ago that pundits were predicting that the South Korean giants of technology had lost their edge, that they were all out of ideas and that their best years were behind them. What a difference a killer launch of a killer product makes! The new flagship mobile from Samsung, the Galaxy S7 Edge, has been universally praised as the standard bearer of what a mobile phone can achieve.

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An incredible new 5.5-inch HD quad screen brings deep blacks and rich colours to life with the click of a button. The camera has also been improved considerably, and the 12.1MP camera is superb under low-lighting conditions. There’s so much more: from great waterproofing to improved audio, some amazing leaps forward in terms of virtual reality, as well as 4GB of RAM to run all the gaming that the company is betting heavily on for the future.

Right now, it’s safe to say that this is the phone to beat.

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HTC 10

What was once an easy sell has become that much more difficult. HTC devices were consistently rated as world-class, but never quite managed the leap to into mass consciousness that Apple and Samsung got right. Their last great phone was the HTC ONE M8 in late 2014, but all indications are that the company is hoping for big things with the launch of the HTC 10 in April.

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Leaks are reaching the press about a Super LCD 5 Screen and a 3,000 mAh battery which would match the Galaxy S7’s power source. Add to that a 5.15-inch Quad HD Display, and a camera which the company is boasting is ‘world first, world class technology’ and you have a phone that could return HTC to the top of the table.

Watch the press closely for details. We’ve got a good feeling about this one.

iPhone S7

Of course, whenever conversation turns to the state of the mobile phone market, people inevitably begin to wonder what tricks Apple has up its sleeve. The rumor mill is never silent when it comes to the colossus from Cupertino, so what are people talking about right now?

Well, there’s every indication that the next iPhone will feature 4k video recording, which will make the video capabilities simply sublime. With the recent release of a critically-acclaimed feature film, Tangerine, that was shot entirely on an iPhone 6, it’s going to be harder and harder to justify buying a separate video camera when your phone is that good at capturing video.

There is also talk of full wireless charging by 2017 for all new iPhones, and of the new iPhone being stripped of its headphone jack. Macrumors reports that “Eliminating the headphone jack will give Apple more internal space for other components, and Apple will also keep the device slim with the continued use of in-cell panels and TFT-LCD display technology.” Headphones will be connected through the lightning port, or via Bluetooth going forward.

Wireless Carrier

wireless

(Image Source: Shutterstock)

No matter whether you go with Samsung, HTC or Apple, all the great hardware in the word can’t do you much good if you’re being held back by the quality of your wireless. The device and the service provider are two sides of the same coin. That’s why Verizon was so delighted to be named as the number 1 in overall network performance in the National RootScore Report for reliability, data and call performance, as well as network speed (for the fourth year in a row).

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While companies like Apple, Samsung, Sony and many more continue to deliver jaw-dropping devices with incredible features, consumers should demand the same levels of service from the networks responsible for carrying the content and data.

By Jeremy Daniel

About Jeremy Daniel

Jeremy Daniel is an author, online marketing strategist and a firm believer in the transformative power of mobile technology for emerging markets. Jeremy has written across various media platforms since 2001, from television to advertising to print, and spends most of his time in the beautiful city of Cape Town, South Africa.

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