Although today’s businesses rely on a host of modern technology, the century-old telephone call is as essential as ever. Of course, businesses today aren’t relying on simple analog voice calls for effective interaction with partners, suppliers, colleagues, and customers, but instead combine the communication tools of mobile, email, texting, video conferencing, social media, and more. Already addressing various business needs such as collaboration and remote working through its flexibility and scalability, the cloud offers numerous benefits for telecommunication; RingCentral is one provider exploiting these advances to deliver a complete cloud communications system.
Our highly competitive and fast-paced business environment means only the top performing organizations survive and prosper, and taking advantage of the finest tools technology offers is a significant part of this success. With broadband so widely available via fixed or mobile connections, we’re seeing companies utilizing talent around the world and interacting with customers across the continents. Technological advances promise greater tractability at reduced costs, and the somewhat recent advent of the cloud with its many varied tools is allowing companies to cut out superfluous features, tighten configurations, and effortlessly make use of global resources. Moreover, modern businesses which rely heavily on business software, covering areas which include human resource management, customer relationship management, enterprise resource planning, and more, are moving these systems into the cloud.
Though the cost-savings and benefits of efficiency and productivity are tremendous, most forms of communication have not been integrated into these cloud-based applications. Many communication modes still require users to manually log and store information in isolated systems, and methods of integration with business applications have tended to the complicated and expensive. However, with enterprise-class cloud communication systems, companies are quickly taking advantage of the benefits of application and communication integration.
Cloud communication systems make it easy for colleagues to communicate cross-country and globally no matter the distance between their physical offices and provide the tools of direct transfers and direct extension dialing that teammates who share a physical office have always benefited from. Furthermore, cloud communication systems offer the flexibility that allows employees to change location as necessary and have their calls follow them. They also continue to have access to other company communication features such as voicemail, fax and conferencing, thus ensuring continuous interaction and seamless workflow.
Some of the many benefits of cloud-based phone systems such as that provided by RingCentral include:
Already providing guided implementation, extensive online resources, personal connections, and all-inclusive innovative upgrades, RingCentral has opened their platform to developers, partners and customers for the first self-service, open platform allowing businesses to “integrate robust communications capabilities into key enterprise applications.” Supporting businesses of all sizes, the RingCentral Connect Platform offers cloud PBX with rich collaboration features such as screen sharing and video conferencing and additionally integrates with other cloud applications. And now with the extensive SDK, developers can incorporate these capabilities into custom applications.
As adoption of cloud-based business applications escalates, so too does the need for integrated business communication solutions. Flourishing organizations are now making use cloud PBX, collaboration solutions, and customizable communication tools, and RingCentral’s SaaS platform is one of the industry-leading suites essential for top performing businesses.
This article has been sponsored by RingCentral, provider of state-of-the-art cloud infrastructure.
By Jennifer Klostermann
