RANSOMWARE TRACKING MAPS

Recent problems experienced with Ransomware are evident from infections, which have occurred in 99 countries including China and Russia. The organization that was worst hit by the attack was the National Health Service in England. It was reported that there was a WannaCry programme that demanded...

SaaS Startup Growth How To’s

SaaS Growth

Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and prolific tools and tactics work and knowing how to make them work for you are two different things. We take a look at who to get advice from, which brand strategies to replicate, and where to get the how-tos.

A Few of the Experts

growth-hacking-followers

Though there’s no definitive list of growth hacking experts, there are a few who’ve made a name for themselves in the field and continue to develop their art. Sean Ellis is notable not only for coining the term ‘growth hacking’ but also for the marketing triumphs of Dropbox, LogMeIn, and Eventbrite (to name a few). Check out Sean’s Twitter feed for some valuable advice. Neil Patel, co-founder of CrazyEgg and KISSmetrics, is another digital marketer with an excellent reputation and a list of top tier clients he’s helped to grow. Considered a top influencer on the web by the Wall Street Journal, Neil provides tons of quality growth-hacking content on advertising, SEO, content marketing and much more. Though the range of experts worth tapping includes far more than mentioned here, Brian Dean rounds us off with specialist SEO expertise that helps organizations build traffic growth through SEO. Brian keeps thing simple with a few key strategies and detailed step-by-step tutorials for decisive success.

Influential Brands

brands-tech

But don’t just take the experts’ word for it; it’s always a good idea to have a look at the growth hacking success stories to see what might best fit your own business. Hotmail made excellent use of simple email tag lines that invite new users through mail sent out by existing users, and both Gmail and Pinterest exploited the public’s love of exclusivity to create a buzz through invite only access. Twitter’s automatic suggestions of new users to follow have encouraged broader connections and sustained use, a version of upselling that when correctly employed is extremely fruitful. A few brands, including PayPal and Dropbox, have made good use of the fact that nobody can say no to free stuff with incentivizing schemes that encourage existing users to refer friends to their services, a growth hack that not only expands customer bases but improves the loyalty of current users.

The How-Tos

For some tips, tricks and detailed growth hacking tutorials, consider the following:

Growth Tribe

Coming to you from Amsterdam, ‘Europe’s 1st Growth Hacking Academy’ offers a wealth of information helping individuals and companies build and use top growth hacking skills.

GrowthRocks

26 online courses to help you make the most out of the available growth hacking tools.

Traction

How Any Startup Can Achieve Explosive Customer Growth’ – by Gabriel Weinberg and Justin Mares, a practical and tactical must-read.

100 Days of Growth

Sujan Patel and Rob Wormley’s ‘Proven Ways to Grow Your Business Fast.’ Practical advice in an actionable set of guidelines and strategies with examples of successful devices.

Just as growth hacking provides budget-friendly and efficient marketing tools to new and growing businesses, the growth hacking community is eager to share and build their skills inexpensively and abundantly. For those with the will, the resources are waiting.

By Jennifer Klostermann

About Jennifer Klostermann

Jennifer Klostermann is an experienced writer with a Bachelor of Arts degree majoring in writing and performance arts. She has studied further in both the design and mechanical engineering fields, and worked in a variety of areas including market research, business and IT management, and engineering. An avid technophile, Jen is intrigued by all the latest innovations and trending advances, and is happiest immersed in technology.

SYNDICATED NEWS SOURCES

(ISC)2 and Cloud Security Alliance Host Cloud Security Summit to Help Cybersecurity Pros Securely Harness Cloud Technologies

By CloudBuzz | September 22, 2017

(ISC)2 and Cloud Security Alliance Host Cloud Security Summit Research cites strengthening of cloud security skills top priority over next three years CLEARWATER, Fla. ,Sept. 22, 2017 /PRNewswire-USNewswire/ — (ISC)² today announced it’s partnering with the Cloud Security Alliance (CSA) for the CSA…

Exclusive: T-Mobile, Sprint close to agreeing deal terms – Sources

By CloudBuzz | September 22, 2017

(Reuters) – T-Mobile US Inc (TMUS.O) is close to agreeing tentative terms on a deal to merge with peer Sprint Corp (S.N), people familiar with the matter said, a major breakthrough in efforts to merge the third and fourth largest…

Hack of U.S. securities regulator rattles investors, stirs doubts

By CloudBuzz | September 21, 2017

WASHINGTON/NEW YORK (Reuters) – Wall Street’s top regulator faced questions on Thursday about its defenses against cyber criminals after admitting hackers breached its electronic database of corporate announcements and may have used it for insider trading. The incursion at the…

Leaking Cloud Databases and Servers Expose Over 1 Billion Records

By CloudBuzz | September 21, 2017

Servers Expose Over 1 Billion Records As The Wall Street Journal recently pointed out, some clients of cloud service providers such as Amazon and Microsoft are accidentally leaving their cloud databases exposed due to misconfigurations of their services. Coupled with recent headline-making…

Thales Joins the Microsoft Enterprise Cloud Alliance

By CloudBuzz | September 21, 2017

SAN JOSE, Calif., Sept. 21, 2017 /PRNewswire/ — Thales, a leader in critical information systems, cybersecurity and data security, is now a member of the Microsoft Enterprise Cloud Alliance (ECA). Designed to foster innovation and promote awareness of partner solutions, the ECA membership…

Addressing the UK NCSC’s Cloud Security Principles

By CloudBuzz | September 20, 2017

As your organization adopts more cloud services, it’s essential to get a clear picture of how sensitive data will be protected. Many authorities, from government regulators, to industry standards bodies and consortia, have provided guidance on how to evaluate cloud…