Growth hacking could be just the kick your business’s marketing strategy needs but knowing that the cheap and prolific tools and tactics work and knowing how to make them work for you are two different things. We take a look at who to get advice from, which brand strategies to replicate, and where to get the how-tos.
A Few of the Experts
Though there’s no definitive list of growth hacking experts, there are a few who’ve made a name for themselves in the field and continue to develop their art. Sean Ellis is notable not only for coining the term ‘growth hacking’ but also for the marketing triumphs of Dropbox, LogMeIn, and Eventbrite (to name a few). Check out Sean’s Twitter feed for some valuable advice. Neil Patel, co-founder of CrazyEgg and KISSmetrics, is another digital marketer with an excellent reputation and a list of top tier clients he’s helped to grow. Considered a top influencer on the web by the Wall Street Journal, Neil provides tons of quality growth-hacking content on advertising, SEO, content marketing and much more. Though the range of experts worth tapping includes far more than mentioned here, Brian Dean rounds us off with specialist SEO expertise that helps organizations build traffic growth through SEO. Brian keeps thing simple with a few key strategies and detailed step-by-step tutorials for decisive success.
But don’t just take the experts’ word for it; it’s always a good idea to have a look at the growth hacking success stories to see what might best fit your own business. Hotmail made excellent use of simple email tag lines that invite new users through mail sent out by existing users, and both Gmail and Pinterest exploited the public’s love of exclusivity to create a buzz through invite only access. Twitter’s automatic suggestions of new users to follow have encouraged broader connections and sustained use, a version of upselling that when correctly employed is extremely fruitful. A few brands, including PayPal and Dropbox, have made good use of the fact that nobody can say no to free stuff with incentivizing schemes that encourage existing users to refer friends to their services, a growth hack that not only expands customer bases but improves the loyalty of current users.
For some tips, tricks and detailed growth hacking tutorials, consider the following:
Coming to you from Amsterdam, ‘Europe’s 1st Growth Hacking Academy’ offers a wealth of information helping individuals and companies build and use top growth hacking skills.
26 online courses to help you make the most out of the available growth hacking tools.
‘How Any Startup Can Achieve Explosive Customer Growth’ – by Gabriel Weinberg and Justin Mares, a practical and tactical must-read.
Sujan Patel and Rob Wormley’s ‘Proven Ways to Grow Your Business Fast.' Practical advice in an actionable set of guidelines and strategies with examples of successful devices.
Just as growth hacking provides budget-friendly and efficient marketing tools to new and growing businesses, the growth hacking community is eager to share and build their skills inexpensively and abundantly. For those with the will, the resources are waiting.
By Jennifer Klostermann