I Draw The Line At Chasing After Augmented Reality Creatures With My Phone

When Reality Sets In

If I sat down for a moment to classify myself as a technologist,  it wouldn’t be as someone frolicking in the field chasing Pokemon. I do not currently own, nor have I ever owned a Poké Ball. I didn’t rush to download the Pokemon Go game when it appeared. Pokemon Go represented a mass released AR application and was at the cutting edge of possible. As an technologist, I often seek the new and cutting edge, but I draw the line at chasing after Augmented Reality creatures with my phone. I did own a pet rock, but that was at another time in my life. I missed Pokemon Go craze, more on purpose than anything else. I’ll be honest I didn’t see the value in the technology the game shared. The use of GPS tagging was interesting. Wandering around places outdoors was interesting. Catching Pokemon was not interesting to me at all. I saw little to no value in AR based on Pokemon Go. VR was the future, I believed.

What I missed in dismissing AR was very subtle and makes me think now that I should have paid more attention. Not to chasing Pokemon around the Washington DC area. Nor in collecting Poké Balls to throw up into the air and catch a Pokemon. Instead, I should have seen past the game, to the potential of Augmented Reality.

Some new Augmented Reality solutions, as well as Virtual Reality solutions, have appeared in the marketplace since the Pokemon Go craze died down. It is in the application of, expansion and exploration of those new AR offerings that I suddenly realized something was there.

You’ve heard it before, the siren song of new technology. All of them are different, and all are the same. The market finds a place for the new technology, or the market moves to something else. I believe the quick win will be in the area of home appliance repair. Why would that be a quick win? As a vendor, I can license an AR application on various platforms. When you choose to embark on repairing your appliance, you can simply scan the QR code inside the appliance. The QR code would activate the AR application and download an instructional video of how to complete your repair. The AR application wouldn’t store anything locally, so if the video changed, it wouldn’t matter. Every time you scanned the QR code, you would get the new version of the video.

Another area of interest will be adding virtual AR docents in museums. That allows the human docents to spend more time with the groups of people wandering the museum. If you want to know the history of the Mona Lisa, you simply scan the QR code (that is outside of the guarded area) and listen to a docent explain the history to you. Combine GPS tagging, docents, and roadside historical markers, and you can bring those to life. Here the story of Daniel Boone, told by someone dressed and talking like Boone did.

Pokemon Go didn’t catch my attention, the AR applications released since then have, and frankly, they are intriguing. Can you imagine what an athletics hall-of-fame would be like with the actual HOF members talking to you? With headsets on you could wander the museum and interact with those great athletes from the past. Or perhaps a recreation of my favorite Disney World and Disney Land attractions the hall of presidents. Some of the presidents would have to be simulated there are no audio or video recordings of them. That would be a game I would love to play. Walk where George Washington walked. See the Philadelphia of Benjamin Franklyn.

Time for me to head out and see if I can find a Poké Ball big enough to capture a Ben Franklyn!

By Scott Anderson

Derrek Schutman

Implementing Digital Capabilities Successfully to Boost NPS and Maximize Value Realization

Implementing Digital Capabilities Successfully Building robust digital capabilities can deliver huge benefits to Digital Service Providers (DSPs). A recent TMForum survey shows that building digital capabilities (including digitization of customer experience and operations), is the ...
Alex Tkatch

Dare to Innovate: 3 Best Practices for Designing and Executing a New Product Launch

Best Practices for Designing and Executing a Product Launch Nothing in entrepreneurial life is more exciting, frustrating, time-consuming and uncertain than launching a new product. Creating something new and different can be exhilarating, assuming everything ...
Marcus Schmidt

What IT Leaders Should Know About Microsoft’s Operator Connect

Microsoft’s Operator Connect Earlier this year, Microsoft announced a new calling service for Microsoft Teams (Teams) users called Operator Connect. IT leaders justifiably want to know how Operator Connect is different from Microsoft’s existing PSTN ...
James Corbishly

Addressing Teams Sprawl in the Remote Workspace

Teams Sprawl in the Remote Workspace As working from home has become the new everyday norm, with more employers embracing the remote-work model as a new and likely permanent fixture of the employment world, there ...
Matrix

Are We Building The Matrix?…

When sci-fi films like Tom Cruise’s Oblivion depict humans living in the clouds, we imagine that humanity might one day leave our primitive dwellings attached to the ground and ascend to floating castles in the ...

CLOUD MONITORING

The CloudTweaks technology lists will include updated resources to leading services from around the globe. Examples include leading IT Monitoring Services, Bootcamps, VPNs, CDNs, Reseller Programs and much more...

  • Opsview

    Opsview

    Opsview is a global privately held IT Systems Management software company whose core product, Opsview Enterprise was released in 2009. The company has offices in the UK and USA, boasting some 35,000 corporate clients. Their prominent clients include Cisco, MIT, Allianz, NewVoiceMedia, Active Network, and University of Surrey.

  • Nagios

    Nagios

    Nagios is one of the leading vendors of IT monitoring and management tools offering cloud monitoring capabilities for AWS, EC2 (Elastic Compute Cloud) and S3 (Simple Storage Service). Their products include infrastructure, server, and network monitoring solutions like Nagios XI, Nagios Log Server, and Nagios Network Analyzer.

  • Datadog

    DataDog

    DataDog is a startup based out of New York which secured $31 Million in series C funding. They are quickly making a name for themselves and have a truly impressive client list with the likes of Adobe, Salesforce, HP, Facebook and many others.

  • Sematext Logo

    Sematext

    Sematext bridges the gap between performance monitoring, real user monitoring, transaction tracing, and logs. Sematext all-in-one monitoring platform gives businesses full-stack visibility by exposing logs, metrics, and traces through a single Cloud or On-Premise solution. Sematext helps smart DevOps teams move faster.