wired-logo

Europe’s New Privacy Law Will Change The Web

CONSUMERS HAVE LONG wondered just what Google and Facebook know about them, and who else can access their personal data. But internet giants have little incentive to give straight answers — even to simple questions like, “Why am I being shown this ad?”

On May 25, however, the power balance will shift towards consumers, thanks to a European privacy law that restricts how personal data is collected and handled. The rule, called General Data Protection Regulation or GDPR, focuses on ensuring that users know, understand, and consent to the data collected about them. Under GDPR, pages of fine print won’t suffice. Neither will forcing users to click yes in order to sign up.

Instead, companies must be clear and concise about their collection and use of personal data like full name, home address, location data, IP address, or the identifier that tracks web and app use on smartphones. Companies have to spell out why the data is being collected and whether it will be used to create profiles of people’s actions and habits. Moreover, consumers will gain the right to access data companies store about them, the right to correct inaccurate information, and the right to limit the use of decisions made by algorithms, among others.

The law protects individuals in the 28 member countries of the European Union, even if the data is processed elsewhere. That means GDPR will apply to publishers like WIRED; banks; universities; much of the Fortune 500; the alphabet soup of ad-tech companies that track you across the web, devices, and apps; and Silicon Valley tech giants…

Full Source: Wired

CloudBuzz

The latest in curated technology related news collected from many of the leading news distribution, industry research and technology vendor firms on the planet.

Here you will find recent news sources from companies such as Reuters, Marketwired, IDC, Gartner or directly from cloud vendors such as Google, Microsoft or Amazon.

How Leading Organizations are Leveraging Big Data

How Leading Organizations are Leveraging Big Data

Seeing The Big Data Picture “Data will talk to you if you’re willing to listen”— Jim Bergeson. Few can dispute ...
Want to dip your toe into the cloud? Start with Disaster Recovery

Want to dip your toe into the cloud? Start with Disaster Recovery

Disaster Recovery and the Cloud Migrating to the cloud can be a daunting task. First you have to go through ...
Back to the Future: 2018 Big Data and Data Science Prognostications

Back to the Future: 2018 Big Data and Data Science Prognostications

“We should study Science Fiction in order to understand what someday could become Science Fact.” – Dr. Who? Doc Brown? ...
How Artificial Intelligence Is Revolutionising Enterprise Software In 2017

How Artificial Intelligence Is Revolutionising Enterprise Software In 2017

Artificial Intelligence Is Revolutionising Enterprise 81% of IT leaders are currently investing in or planning to invest in Artificial Intelligence ...
73% Are Using Internet Of Things Data To Improve Their Business

73% Are Using Internet Of Things Data To Improve Their Business

Internet Of Things Data According to the Cisco Visual Networking Index, M2M connections will represent 46% of connected devices by ...