bbc-tech

Google bans crypto-currency adverts starting in June

Google has moved to ban crypto-currency advertising from its platforms.

The move will affect promotional campaigns for initial coin offerings, Bitcoin exchanges, digital wallets to store the assets and trading advice.

A notice said the policy would be introduced in June but did not give an explanation why.

It follows a similar move by Facebook in January, which said many firms in the sector were acting in bad faith.

Google’s decision will affect ads displayed both in its search results and YouTube, as well as those placed on third-party sites via its ad platforms.

The value of Bitcoin, Ethereum and Ripple all dipped after the news emerged at about 04:00 GMT.

Google certification

Ahead of the announcement, some users of Google’s AdWords service had reported a drop-off in the performance of their crypto-currency campaigns, although the tech giant denied having made any policy changes at that point.

Google has also said it will tighten its rules for ads relating to other financial products including spread betting and contracts-for-difference – in which sellers promise to provide compensation for an asset’s gain in value over a set period of time, and buyers to cover a loss.

It said AdWords users would have to be licensed by the relevant regulators in the countries they are targeting and be certified by Google itself.

“This is all a good move,” commented crypto-currency sceptic David Gerard, author of Attack of the 50ft Blockchain.

“It’s about tackling the kinds of risky investments that verge on gambling.

“If you’re a proper trader or an accredited investor then fine – it means you’re rich and your money is your own problem. But these things shouldn’t be targeted at ordinary people.”

Article Source: BBC

CloudBuzz

The latest in curated technology related news collected from many of the leading news distribution, industry research and technology vendor firms on the planet.

Here you will find recent news sources from companies such as Reuters, Marketwired, IDC, Gartner or directly from cloud vendors such as Google, Microsoft or Amazon.

Small Businesses CAN Compete Using The Cloud

Small Businesses CAN Compete Using The Cloud

Small Businesses Cloud In the past, small business owners had to either run applications or software that was downloaded physically ...
5 Data Security Tips Small Businesses Should Mimic

5 Data Security Tips Small Businesses Should Mimic

Data Security Tips As more and more companies begin to switch to the cloud, cyber attacks need to be a ...
A Closer Look at the Hidden Costs of Collaboration Solutions

A Closer Look at the Hidden Costs of Collaboration Solutions

The Hidden Costs of Collaboration Solutions Collaboration technology is key to efficient communication and productivity for a dispersed and global ...
How Blockchain Has Unexpectedly Improved Big Data Integrity

How Blockchain Has Unexpectedly Improved Big Data Integrity

Big Data Integrity Blockchain technology was developed to improve the integrity of bitcoin. However, as bitcoin became more popular, its ...
Who Leads Digital Transformation? Historically, It Was The CIO

Who Leads Digital Transformation? Historically, It Was The CIO

Who Leads Digital Transformation? On my way to the office last week, I was stopped at a stoplight that only ...
MarTech’s Fragmented Landscape is Failing Brand Marketers

MarTech’s Fragmented Landscape is Failing Brand Marketers

MarTech’s Fragmented Landscape Mapping the customer journey is one of the biggest strategic shifts currently underway in the marketing industry ...
Google hit with record $5 billion EU antitrust fine

Google hit with record $5 billion EU antitrust fine

EU regulators hit Google with a record 4.34 billion euros ($5 billion) antitrust fine on Wednesday for using its Android mobile operating system to squeeze out rivals. The penalty is nearly double the previous record ...
The Virtue of Intelligence in the Cloud

The Virtue of Intelligence in the Cloud

According to a recent IDG survey, about 70% of companies have at least one application in the cloud. An additional 43% want to migrate most, or all, of their data workloads and analytics capabilities to the ...
The Fraud Management Solutions Market Will Exceed $10 Billion By 2023

The Fraud Management Solutions Market Will Exceed $10 Billion By 2023

Estimates of the cost of fraud vary widely, but almost everyone agrees that the cost is huge and appears to be increasing. Looking just at eCommerce, Forrester predicts that US and Western European eCommerce fraud ...