People are getting frustrated with online and video meetings. In fact, according to a recent survey, 85% say they are challenged with these types of poor experiences and 74% say they’re not too happy about it. Audio problems, difficulty connecting, mismatched devices, not knowing if the camera is even on – these are the roadblocks that are preventing people from taking full advantage of this dynamic and vital communication technology. People are hanging up on something that they actually, genuinely wanted to work. That’s such a waste of potential. People potential and economic potential. All shrugged away because of the hassle.
In March 2019, the technology market research company Dimensional Research released the results of a survey on the topic of Workplace collaboration. Touching over 1,500 respondents across many industries, it consisted of 27 questions dealing largely with the challenges experienced by people trying to use technology when having meetings. The responses to the questions were striking in their uniformity and can best be illustrated by this pie chart, one of many similar-looking charts in the results document. Those are some large slices!
In response to every question posed on the survey, the overwhelming sentiment was that current setups are unsatisfactory and that meetings would be more effective if new techniques and technologies were made available. The survey results make it blatantly obvious. Today’s audio and video conferencing solutions are simply not working effectively. What people need is something that makes them more productive to meet the demands of today’s marketplace.
This is great news to us at Cisco, since the problems the respondents identified can all be resolved through cognitive collaboration. Look at this laundry list of complaints:
Now is not the time for any company to answer these complaints with a Band-Aid solution. It might seem helpful to say, “we have improved signal quality or audio quality on your web conferences,” but that simply patches over a problem. It does not move the dial forward.
We realized a while ago that what is truly needed here is a genuinely intelligent solution. More than just intelligent, actually. People need technology that is cognitive; technology that knows what’s going on and can pro-act accordingly; technology that can take the best of artificial intelligence, Machine Learning, and natural language processing and work with people to remove the guesswork and obstacles involved in collaboration and replace it with smooth, contextually-aware assistance.
That’s what Cisco’s cognitive collaboration technology does to push the evolution of the workplace into a new realm. Once again, the respondents support this initiative. According to the same survey:
These are not just nice-to-have ideas. People are confirming they want real practical help:
But there’s something else. There are new needs on the customers’ shopping list. For a start, people want to know more about those they are working with. Nearly two-thirds of respondents say having background information readily available on meeting attendees would increase meeting effectiveness. This would include:
Cisco has this covered. In 2017 we acquired Accompany, whose approach to up-to-date contact information was a market game-changer and is now part of the Cisco cognitive collaboration suite.
The same can be said about advances in interactive voice assistant technology. The respondents provided great insight as to how they would use a business-focused virtual assistant like Siri, Alexa, or Google Assistant to perform tasks such as:
With our development of conversational AI, we have built a solution that delivers the “Alexa experience” into the enterprise world, once again giving professionals access to a seamless and intelligent relationship with technology and time.
In addition to improving communications with internal colleagues and meeting attendees, there is strong demand for improved techniques for customer care and for engaging customers in a complex environment. According to a recent Aberdeen study [Maximize your results by working better together: Bridge the silos in your business, March 2019]:
Cisco’s cognitive collaboration solution removes disconnected, outdated experiences and replaces them with real-time, highly personalized ones that ensure each customer feels completely looked after at a much higher level of familiarity.
You will hear more about the game-changing cognitive collaboration suite from Cisco. It has already started getting accolades from industry analysts like Info-Tech, Channel Asia, and all kinds of respected industry analysts.
In my opinion, it’s quite an achievement to develop something that solves numerous long-standing problems and frustrations easily. It’s also quite an achievement to create an innovative application that allows people to do things in a new way. But it’s a definite home run when you can prove you have a solution that does both.
By Arun Ravichandran, Cisco Blog