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Google News

Big Data – EU Political Advertising Transparency Report 2019

To help people better understand the election ads they see online and support the integrity of elections, earlier this year we implemented a new process to verify advertisers for the EU Parliamentary election. We also require that these verified election ads incorporate a clear “paid for by” disclosure. Today, we are expanding our portfolio of transparency reports to include an EU Political Advertising on Google  Transparency Report to show voters who is purchasing election ads on Google in the EU and how much money is being spent. This report includes a searchable election Ad Library that provides valuable data such as which ad had the highest impressions, what the latest election ads running on the Google platform are, and how the ads are targeted in terms of age, gender, and location.

Anyone can access and use this information, which is searchable, so users can easily sort through the data. This report will be updated weekly to capture verified election ads that have…

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Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple and Facebook
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