Atlantic salmon has long been a vital part of Norway’s economy, generating more than $7 billion annually according to Statistics Norway. The Scandinavian country of just 5 million people produces 59 percent of the world’s farmed salmon supply with Chile a distant second at 19 percent, according to seafish.org. Eleven of the top 20 largest salmon producing companies have their headquarters in Norway.
Norwegians take their salmon very seriously. When someone sells Norwegian salmon that is not really from Norway or farmed salmon as wild salmon, Norwegians take great offense. Mislabeled fish has become a global problem with research showing that more than 20 percent of fish is not as advertised, often an inferior, cheaper alternative that is not as healthy or even dangerous to eat.
That’s a problem EY Skye, a Norway-based SAP partner, wants to fix. The company has developed a blockchain solution on SAP Cloud Platform that can help minimize risks, so the fish you want is the fish you get. The solution tracks each fish along its supply chain, creating a digital twin for each fish, a data point that gives salmon producers, retailers, restaurants, and consumers more confidence in the product.
“It’s important that Norwegian salmon—and all seafood—be traceable from egg to fish to production to consumers,” said Lars Torp, partner at EY Skye. “It’s important to distributors, restaurants, markets, and, of course, customers to be able to trace each fish through a value chain. People won’t buy anymore if they feel misled. It’s a big issue. People will eat more fish and be healthier if they know its story.”