This week sees the release of The Great Hack, a Netflix documentary that is the first feature-length attempt to gather all the strands of the affair into some sort of narrative – though it is one contested even by those appearing in the film.
“This is not about one company,” Julian Wheatland, the ex-chief operating officer of Cambridge Analytica, claims at one point. “This technology is going on unabated and will continue to go on unabated.[…] There was always going to be a Cambridge Analytica. It just sucks to me that it’s Cambridge Analytica.”