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Craft Beer Drinkers Get a Taste of Industry 4.0 Intelligence

Nothing quenches the thirst of craft beer drinkers more than an intelligent valve. Yes, you heard right. With craft beer accounting for more than 24 percent of the $114 billion U.S. beer market, it’s an ideal proving ground for connected manufacturing in the Intelligent Enterprise.

“Beer is a fiercely competitive industry, and breweries need to differentiate and innovate in response to changing consumer tastes,” said Ralf Lehmann, senior director of Solution Marketing at SAP. “Combining experience X-data with operational O-data provides a holistic view to make informed product improvements, run more efficiently, and create greater value for customers.”

Personalization and Co-Innovation Rule

I talked with Lehmann as we toured a near-perfect replica of a craft beer brewery at the 2019 SAPPHIRE NOW and ASUG Annual Conference. The impressive onsite display of bright dashboards, busy robots large and small, and gleaming industrial machinery was created to represent any company’s Industry 4.0 digital supply chain. It showed how connected intelligence tears down the walls among product planning and design, assembly, shipping and delivery, maintenance, and updates…

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SAP SE is a German multinational software corporation that makes enterprise software to manage business operations and customer relations. SAP is headquartered in Walldorf, Baden-Württemberg, Germany with regional offices in 180 countries.
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