Ahead of the 2020 elections, Facebook today announced it’s tightening requirements for groups buying political ads on the social network. The company last year began requiring advertisers get authorized to run ads about social issues, elections, or politics, which involves advertisers providing identification to confirm who they are and where they’re located — including a U.S. street address, phone number, business email and website matching the email. Starting in mid-September, Facebook says advertisers will now need to submit more information about their organization in order to run political ads.
Failure to submit this information will see their ads paused, the company says.
There are five options for submitting more information, three of which will confirm the advertiser is registered in some way with the U.S. government. This includes submitting a tax-registered organization identification number (EIN); a government website matching an email ending in .gov or .mil; or a Federal Election Commission (FEC) identification number.
By submitting this information, Facebook will label the advertiser a “Confirmed Organization” in its ad archive. The advertiser will also be allowed to use their registered organization name in the ad disclaimers and the “i” icon that appears on the upper-right hand corner of the ad will read “Confirmed Organization.”