Verizon is selling Tumblr, just two years after buying the social network as part of its tumultuous $4.48bn Yahoo acquisition.
Founded in 2007 as one of the first “microblogging” services, Tumblr has been acquired by Automattic, the web services company best known for running blogging platform WordPress.com, for an undisclosed price tag.
The Automattic chief executive, Matt Mullenweg, confirmed the acquisition in a post on his personal Tumblr account. “When the possibility to join forces became concrete,” he said, “it felt like a once-in-a-generation opportunity to have two beloved platforms work alongside each other to build a better, more open, more inclusive – and, frankly, more fun web. I knew we had to do it.”
Tumblr’s chief executive, Jeff D’Onofrio, welcomed the acquisition, tweeting that he was “most excited for what this means for the entire Tumblr community…