Facebook’s ‘Preventative Health’ tool has a flaw that’s impossible to ignore

Facebook has created a tool that reminds users to get cancer screenings, routine checkups and flu vaccines. It also lets users keep track of doctor appointments within the Facebook app, and share their status with friends.

Unveiled in October 2019, Preventative Health is Facebook’s second venture into the world of digital healthcare. The first foray was a feature that tipped users to blood drives in their area. Preventative Health takes a more personal approach to individuals’ health, nudging Facebook app users to take better care of themselves…

The tool has some serious backers: The American Cancer Society, American College of Cardiology, the American Heart Association and the US Centers for Disease Control and Prevention (CDC) were all involved in the development of Preventative Health. The tool’s purpose is to give people the “tools they need to be proactive about their health” according to Richard Kovacs, M.D., President of the American College of Cardiology, who is quoted in a statement on Preventative Health’s homepage.

But is Facebook able to motivate people to head to a clinic? Experts tell Inverse that Preventative Health has promise…

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