(Reuters) – Cyber Monday sales were on course to bring in a record $9.2 billion, according to evening estimates, building on a bumper Black Friday weekend for U.S. retailers driven by earlier-than-usual promotions and free shipping.
Shoppers have already had nearly a month of offers and deals as retailers look to draw out their vital holiday season, which is six days shorter this year due to a late Thanksgiving.
Adobe Analytics predicted that $72.1 billion was spent online in the month ending Dec. 1, and Cyber Monday – now traditionally the U.S. economy’s biggest internet shopping day – had logged a 16.9% jump in sales over the year prior as of 7 p.m. ET.
Adobe, which measures transactions from 80 of the biggest 100 U.S. retailers, said it marked down its prior $9.4 billion forecast slightly as more data came in…
Reuters is an international news organization. It is a division of Thomson Reuters and has nearly 200 locations around the world. Until 2008, the Reuters news agency formed part of an independent company, Reuters Group plc, which was also a provider of financial market data.