March 7, 2023

Breaking Barriers with the Cloud: How Computing is Unlocking New Business Horizons

By Rakesh Soni

Breaking Barriers with the Cloud

The ever-increasing rate of global cloud adoption is enough to predict that cloud computing will soon become the need of the hour.

Whether we talk about the finance industry, retail, or healthcare, everyone is leveraging the cloud to deliver the best experience to their customers with robust cloud computing security.

However, many industries and public sector organizations are still untouched by the cloud revolution but will soon advance toward the cloud.

But the question is: how would these industries benefit from the cloud, primarily if they’re entirely relying on conventional on-premise systems?

Let’s look at the aspects associated with cloud computing and how it will help organizations securely increase business opportunities in the upcoming years.

The Current Cloud Computing Landscape

Consumers expect a more refined and secure user experience when connecting with a platform. And this is because they’re already interacting with renowned brands and know what a great and safe user experience feels like.

However, delivering the same experience or nearly the same experience isn’t a piece of cake if a platform/application runs on conventional on-premise servers.

And this is undeniably why more and more enterprises have shifted to the cloud regardless of their industry or niche.

Apart from this, certain business advantages of the cloud have made a move more lucrative. This includes faster application deployments, higher availability, robust security, scalability, and cost-effectiveness.

Let’s understand what would attract the remaining industries and how businesses can unlock new opportunities with cloud computing in the upcoming years.

1. Scale from Zero to Millions in a Blink of an Eye

Real-time scalability is a pressing challenge that has insisted renowned brands take the giant leap toward cloud adoption.

Since the user base of almost every industry is exponentially growing, and every sector already serves its customers online, scalability would be a major attraction for them to rely on cloud servers instead of conventional ones.

Enterprises can attract several new customers and retain the current ones by delivering a seamless user experience across multiple platforms and touchpoints, all thanks to the auto-scalable cloud infrastructure that can facilitate millions of users and scale from zero to 100 thousand within a few seconds.

2. Better Utilization of Resources and Capital for Business Growth

Unlike conventional in-house systems, enterprises can choose the cloud model as per their business requirements and can even select shared cloud models.

Businesses can choose single-tenant or multi-tenant cloud and save a lot of their capital and resources that can be utilized in other business growth strategies, including marketing.

Moreover, cloud adoption also saves maintenance and resource costs, which further helps brands smartly invest their capital and resources in fostering growth.

3. Better Consumer Insights for Tailored Marketing

Several applications and tools can be integrated into platforms on cloud servers. And hence, businesses can fetch valuable insights into customer behavior and preferences.

This data can be further leveraged to create personalized user journeys, product/service suggestions, and more. This can significantly enhance sales, revenues, and overall conversion rates.

Furthermore, valuable customer insights can also be utilized to minimize customer churn rates. And this can be a game-changer for businesses striving to retain their customers.

4. Hassle-Free Disaster Recovery

Another excellent business advantage of leveraging the cloud is that it offers a secure and seamless disaster recovery that minimizes the chances of data loss.

Conventional on-premise systems aren’t potent to handle massive disasters and are prone to data losses in case of system failure.

On the other hand, cloud servers are more secure; data can be quickly recovered in case of any disaster. Also, the real-time backup feature in most cloud infrastructures reinforces data security to the next level.

5. Robust Security to Win Customer Trust

Last but not least, robust security is one of the biggest reasons why more and more enterprises are shifting to the cloud.

With the ever-increasing threat landscape, industries that have stepped into online services sooner realize that protecting customer information is crucial as delivering a quality service/product.

And when it comes to robust customer security, nothing beats cloud deployments!

Enterprises thinking about customer experience and security could benefit from cloud service providers delivering the highest security and user experience.

To Conclude

Cloud computing solutions are not just the buzz of tech geeks. It is poised to pave the way to enhanced business opportunities in diverse industries.

The rapid adoption of the cloud is phenomenal when we talk about diverse industries. However, many enterprises haven’t considered relying on the cloud to enhance business processes.

Today, the cloud has become a game changer in every industry. Enterprises now realize that the cloud can lead to higher ROI in their businesses, increased conversions, and more retention rates.

By Rakesh Soni

Rakesh Soni

Rakesh Soni is CEO of LoginRadius, a leading provider of cloud-based digital identity solutions. The LoginRadius Identity Platform serves over 3,000 businesses and secures one billion digital identities worldwide. LoginRadius has been named as an industry leader in the customer identity and access management space by Gartner, Forrester, KuppingerCole, and Computer Weekly. Connect with Soni on LinkedIn or Twitter.
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