The Shift from Data Strategy to Activation Strategy
The Data Activation Gap Most organizations today are not suffering from a lack of data. They are suffering from a lack of activation. Customer data is collected, stored, governed, enriched…
Thought Leader
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Andrea is a Sales Director and Researcher at OSF Digital with over 17 years of international experience spanning geopolitics, education, IT, and FMCG. She specializes in complex selling within the cloud environment, helping clients navigate digital transformation with confidence and clarity. Beyond her role at OSF, Andrea pursues doctoral research at Université Paris 8 on the intersection of technology, society, and surveillance capitalism, and she is also an avid ultrarunner.
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The Data Activation Gap Most organizations today are not suffering from a lack of data. They are suffering from a lack of activation. Customer data is collected, stored, governed, enriched…