Armen Najarian

Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions. Armen joined IBM through the $440M acquisition of DemandTec, where as VP of Corporate Marketing he built a modern demand generation engine and repositioned the business supporting a 3x increase in revenue over a 5 year span.
Brand martech CMO

Martech: Brand Marketing is the New Demand Generation

By Armen Najarian | April 9, 2019

First, An Apology Sorry, demand generation professionals. We still love you and your jobs aren’t going away. But, as you are well aware, the B2B buyer journey has changed—dramatically. Your roles, measurements, data sources, and tool sets have also transformed. All for the

Brand martech CMO

Technology Influencer in Chief: 5 Steps to Success for Today’s CMOs

By Armen Najarian | November 7, 2016

Success for Today’s CMOs Being a CMO is an exhilarating experience – it’s a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and