Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions. Armen joined IBM through the $440M acquisition of DemandTec, where as VP of Corporate Marketing he built a modern demand generation engine and repositioned the business supporting a 3x increase in revenue over a 5 year span.
Success for Today’s CMOs Being a CMO is an exhilarating experience – it’s a lot like running a triathlon and then following it with a base jump. Not only do you play an active role in building a company and