Bill Schmarzo

CTO, IoT and Analytics at Hitachi Vantara (aka “Dean of Big Data”) Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide. Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata. Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications. Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

Why Tomorrow’s Leaders MUST Embrace the Economics of Digital Transformation

By Bill Schmarzo | March 5, 2019

Embrace the Economics of Digital Transformation Why should companies care about Digital Transformation?  Yes, I know it appears as yet another technology-drunk buzzword, but what about Digital Transformation should make it EVERY organizations’ #1 strategic business initiative.  One word:  Economics. And your Digital Transformation

How the Economics of Data Science is Creating New Sources of Value

By Bill Schmarzo | February 19, 2019

The Economics of Data Science There are several technology and business forces in-play that are going to derive and drive new sources of customer, product and operational value. As a set up for this blog on the Economic Value of Data

Optimizing Your Company Right Out of Business

By Bill Schmarzo | February 13, 2019

Optimizing Your Company Professional athletes know the importance of developing opposing or complementary muscles (quadriceps and hamstrings, biceps and triceps).  These complementary muscles are sets of muscles that “work together” to move your body in the most efficient ways. If these

Exploit the Economics of Artificial Intelligence with Design Thinking and Data Science

By Bill Schmarzo | January 29, 2019

Economics of Artificial Intelligence In my most recent blog “Design Thinking Humanizes Data Science”, I discussed how Design Thinking and Data Science complement each other.  They are not just two sides of the same coin, but the same side of the

What We Can Learn about AI and Creating Smart Products from “The Incredibles”

By Bill Schmarzo | January 14, 2019

Creating Smart Products from “The Incredibles” Nothing strikes terror into the hearts of humans more than the idea of an intelligent robot gone bad.  The fear is that a robot can acquire the ability to learn and adapt to the point

2019 Big Data and Data Science Predictions Through the Lens of Comedy Movies

By Bill Schmarzo | December 12, 2018

2019 Big Data and Data Science Predictions It’s that time of year again when I look into the Crystal Skull…er, ball, and make some predictions of the continuing challenges and new trends I foresee in Big Data and Data Science

Dean of Big Data’s Favorite Infographic Picks of 2018

By Bill Schmarzo | December 3, 2018

Big Data Infographics My last University of San Francisco School of Management class of the semester is coming up this week. However instead of a normally boring presentation from me to cap the semester, we are going to review a

The Power of Reframing and the Economics of Starting Pitching

By Bill Schmarzo | November 13, 2018

Economics of Starting Pitching I’m a big fan of Woody Allen’s earlier movies such as “Bananas”, “Sleeper” and especially the award winning “Annie Hall.”  One of the things that always impressed me about Woody Allen was his ability to reframe the

Data Science “Paint by the Numbers” with the Hypothesis Development Canvas

By Bill Schmarzo | October 26, 2018

When I was a kid, I use to love “Paint by the Numbers” sets.  Makes anyone who can paint or color between the lines a Rembrandt or Leonardo da Vinci (we can talk later about the long-term impact of forcing kids

Predict ► Prescribe ► Prevent Analytics Value Cycle

By Bill Schmarzo | October 10, 2018

Predict ► Prescribe ► Prevent Organizations looking for justification to move beyond legacy reporting, should review this little ditty from the healthcare industry: The Institute of Medicine (IOM) estimates that the United States loses $750 billion annually to medical fraud,