Bill Schmarzo

CTO, IoT and Analytics at Hitachi Vantara (aka “Dean of Big Data”) Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide. Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata. Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications. Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.
Bill Schmarzo

Value Chains vs Network…Make Way for Co-creation Business Models

By Bill Schmarzo | July 26, 2019

Value Chains vs Network Before I kick off this new blog, I’m happy to announce the release of my 3rd book” “The Art of Thinking Like A Data Scientist”. This book is designed to be a workbook – a pragmatic

Bill Schmarzo

How DevOps Drives Analytics Operationalization and Monetization

By Bill Schmarzo | June 4, 2019

I recently wrote a blog “Interweaving Design Thinking and Data Science to Unleash Economic Value of Data”  that discussed the power of interweaving Design Thinking and Data Science to make our analytic efforts more effective.  Our approach was validated by a recent McKinsey

Bill Schmarzo

Data Curation: Weaving Raw Data into Business Gold

By Bill Schmarzo | April 25, 2019

The Big Data craze caught fire with a provocative declaration that “Data is the New Oil”; that data will fuel the economic growth in the 21st century in much the same way that oil fueled the economic growth of the

Bill Schmarzo

Using the Digital Transformation Journey Workbook to Deliver “Smart” Spaces

By Bill Schmarzo | April 2, 2019

Key points of this blog include: Digital Transformation sweeps aside traditional industry borders to create new sources of customer and operational value Unfortunately, Digital Transformation and “smart” initiatives are struggling, and organizations will need a more pragmatic approach to successful

Bill Schmarzo

Using Data Science and Google Cloud to Win March Madness…Well, Not Really

By Bill Schmarzo | March 22, 2019

I suck at the NCAA March Madness® bracket selection process.  I let my personal biases get in the way of making decisions based upon the numbers.  I over-rate the well-known Big Ten conference and under-rate the lesser-known Mid Majors and fall in

Bill Schmarzo

Why Tomorrow’s Leaders MUST Embrace the Economics of Digital Transformation

By Bill Schmarzo | March 5, 2019

Embrace the Economics of Digital Transformation Why should companies care about Digital Transformation?  Yes, I know it appears as yet another technology-drunk buzzword, but what about Digital Transformation should make it EVERY organizations’ #1 strategic business initiative.  One word:  Economics. And your Digital Transformation

Bill Schmarzo

Optimizing Your Company Right Out of Business

By Bill Schmarzo | February 13, 2019

Optimizing Your Company Professional athletes know the importance of developing opposing or complementary muscles (quadriceps and hamstrings, biceps and triceps).  These complementary muscles are sets of muscles that “work together” to move your body in the most efficient ways. If these

Bill Schmarzo

2019 Big Data and Data Science Predictions Through the Lens of Comedy Movies

By Bill Schmarzo | December 12, 2018

2019 Big Data and Data Science Predictions It’s that time of year again when I look into the Crystal Skull…er, ball, and make some predictions of the continuing challenges and new trends I foresee in Big Data and Data Science

Bill Schmarzo

Determining the Economic Value of Data

By Bill Schmarzo | September 20, 2018

[Note: I have been trying to write this blog for several years.  But instead of trying to perfect the concept, perhaps the best approach is to simply put the idea out there and let it percolate amongst my readers.  My University of