Bill Schmarzo

CTO, IoT and Analytics at Hitachi Vantara (aka “Dean of Big Data”) Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide. Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata. Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications. Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

Why Accept the Hype? Time to Transform How We Approach Emerging Technology

By Bill Schmarzo | September 11, 2018

Time to Transform How We Approach Emerging Technology It’s like a rite of passage – a new technology pops onto the scene and the “pundits,” analysts and venture capitalists (among others) immediately start to over-hype the technology: It’ll stop world

Why Digital Transformation Is So Dang Hard?

By Bill Schmarzo | August 14, 2018

I recently talked to Clint Boulton, author of “Why digital transformations are lagging” about why Digital Transformation is so hard. His article raises lots of interesting points about the inhibitors of Digital Transformation, so I thought I’d share my thoughts

Not Digital Transformation; It’s “Intelligence Transformation” We Seek

By Bill Schmarzo | August 1, 2018

Forrester published a report titled “The Sorry State of Digital Transformation in 2018” (love the brashness of the title) that found that 21% of 1,559 business and IT decision makers consider their digital transformations complete.  Complete? Say what?! The concept of “Digital

Cohort Analysis in the Age of Digital Twins

By Bill Schmarzo | July 19, 2018

To be actionable, Big Data and Data Science must get down to the level of the individual – whether the individual is a customer, physician, patient, teacher, student, coach, athlete, technician, mechanic or engineer. This is the “Power of One.”

What’s the Difference Between Data Integration and Data Engineering?

By Bill Schmarzo | July 2, 2018

Sometimes I write a blog because I’ve learned something new that I’m eager to share.  And sometimes I write a blog because we’ve just done something enlightening in one of my classes or client exercises.  But sometimes I write a blog because

Building a Vibrant Open Source Community, and the “Take A Penny, Leave A Penny” Doctrine

By Bill Schmarzo | June 5, 2018

Open source software is different than proprietary software in one very important area: open source software can enable new ways to create value. The very nature of open source software – and the community that springs up around that open

It’s Not Digital Transformation; It’s Digital “Business” Transformation – Part III

By Bill Schmarzo | May 31, 2018

Digital “Business” Transformation This is the third part of the series on the “Customer Journey Digital Transformation” methodology for helping organizations to become more effective at leveraging their digital assets to disrupt traditional business models and disintermediate customer relationships. As

Blockchain + Analytics: Enabling Smart IOT

By Bill Schmarzo | May 21, 2018

Blockchain + Analytics Autonomous cars are racing down the highway at speeds exceeding 100 MPH when suddenly a car a half-mile ahead blows out a tire sending dangerous debris across 3 lanes of traffic.  Instead of relying upon sending this urgent,

Artificial Intelligence: Suffering in the Over-hype Tornado

By Bill Schmarzo | May 9, 2018

The Over-hype Tornado “AI is more important than fire or electricity to humans” – Google CEO Sundar Pichai Google CEO Sundar Pichai says artificial intelligence (AI) is going to have a bigger impact on the world than the most ubiquitous

The Death of “Big Bang” IT Projects

By Bill Schmarzo | April 30, 2018

Why is it so hard to change, especially from a business perspective? Why is it so hard to understand that new technology capabilities can enable new technology approaches?  And nowhere is that more evident than in how companies are trying (and failing)