Jennifer Klostermann

Digital Marketing Part 2- Strategy & Tools

By Jennifer Klostermann | April 19, 2017

Strategy & Tools We’ve discussed the martech foundational elements of data and predictive analytics, as well as the benefits to modern marketers in Digital Marketing Part 1: A Solid Foundation. Clearly of value to businesses in all categories, digital marketing

The Need For Digital Education In The Workplace

By Jennifer Klostermann | April 17, 2017

Digital Education In The Workplace Investing in relevant new technology is often a central factor in business success making digital education particularly invaluable to new and small businesses. Some of the major trends today include cloud, mobile technology, and Internet

Retail Digitization Benefiting Various Players

By Jennifer Klostermann | April 13, 2017

Retail Digitization Retail startups are using various forms of tech including IoT and cloud to create partnerships that help businesses innovate and better satisfy customer needs. Thanks in large part to new data-centric solutions, startup and retail collaboration is thriving

Digital Marketing Part 1- A Solid Foundation

By Jennifer Klostermann | April 10, 2017

A Solid Foundation Big Data and its enhanced usefulness through advancing predictive analytics has changed the marketing game forever, and with technology evolving and expanding consistently, the tools available for measuring and escalating sales, understanding and bettering customer engagement, and

Big Data Employment Essential for Startups

By Jennifer Klostermann | April 6, 2017

Big Data Employment Small businesses and startups tend to be more open to innovative new technologies and readily implement fresh tools into their daily operations. This is, in part, because smaller businesses typically have the benefit of being more agile,

Disaster Recovery Strategies for Cloud Network Outages

By Jennifer Klostermann | April 3, 2017

Disaster Recovery Strategies Today, many organizations rely on the cloud for database and application services, a safe, cost-effective, and operationally advantageous strategy. However, when a widespread network outage hits, the necessary recovery mechanisms aren’t always in place. According to a

Cybercrime, Regulation and the Individual

By Jennifer Klostermann | March 31, 2017

Cybercrime Regulation Cybercrime is a well-known challenge we all face, some in more dramatic ways than others. Large organizations secure themselves from DDoS attacks, ransomware threats, and data theft with sophisticated technology and well-trained security personnel, and individuals do their

Addressing Data Security and Privacy Challenges

By Jennifer Klostermann | March 30, 2017

Data Security and Privacy Data privacy and security is a challenge for all businesses in today’s tech-driven world, and business leaders find themselves continuously addressing new threats and updated regulations. Though established organizations can often enlist the help of external

Embracing Innovation Through Disruption

By Jennifer Klostermann | March 27, 2017

Innovation and Disruption ‘Startup’ and ‘disruption’ are so often linked today that the two words have almost become synonymous. Thanks to the innovations of many progressive and driven startup and small business founders the world has seen some rapid advances

OpenStack Days Nordic – Copenhagen 2017

By Jennifer Klostermann | March 24, 2017

OpenStack Days Nordic Later this year, OpenStack Days Nordic  will be taking place in Copenhagen, Denmark. The community driven event will focus on increasing awareness, utilization, and competence around OpenStack and provide the OpenStack community with a chance to network,

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