Louis Columbus

I am currently serving as Director, Global Cloud Product Management at Ingram Cloud. Previous positions include product marketing at iBASEt, Plex Systems, senior analyst at AMR Research (now Gartner), marketing and business development at Cincom Systems, Ingram Micro, a SaaS start-up and at hardware companies. I am also a member of the Enterprise Irregulars. My background includes marketing, product management, sales and industry analyst roles in the enterprise software and IT industries. My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business. I teach MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research. I've taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University. You can reach me on Twitter at @LouisColumbus.
Louis Columbus

5 Key Insights From Absolute’s 2019 Endpoint Security Trends Report

By Louis Columbus | October 11, 2019

Absolute’s 2019 Endpoint Security Trends Report Endpoint security tools are 24% of all IT security spending, and by 2020 global IT security spending will reach $128B according to Morgan Stanley Research. 70% of all breaches still originate at endpoints, despite the

Louis Columbus

The Best IoT Companies To Work For In 2019 Based On Glassdoor

By Louis Columbus | September 26, 2019

The Best IoT Companies To Work Employees would most recommend the following companies to their friends looking for a job in IoT:  IGEL, SAP, ARM, Fortinet, Google, Microsoft, Bosch, Samsara, Schneider Electric, Siemens, Dell Technologies, Red Hat, Cisco Systems and Trend Micro. These 14 companies are the highest rated by employees working for them based

Louis Columbus

The Truth About Privileged Access Security On AWS And Other Public Clouds

By Louis Columbus | September 16, 2019

Privileged Access Security Bottom Line: Amazon’s Identity and Access Management (IAM) centralizes identity roles, policies and Config Rules yet doesn’t go far enough to provide a Zero Trust-based approach to Privileged Access Management (PAM) that enterprises need today. AWS provides a

Louis Columbus

Your Mobile Phone Is Your Identity. How Do You Protect It?

By Louis Columbus | September 3, 2019

Mobile Protection The average cost of a data breach has risen 12% over the past 5 years and is now $3.92M. U.S.-based breaches average $8.19M in losses, leading all nations. Not integrating mobile phone platforms and protecting them with a

Louis Columbus

Why AI Is The Future Of Cybersecurity

By Louis Columbus | August 16, 2019

Future Of Cybersecurity 61% of enterprises say they cannot detect breach attempts today without the use of AI technologies. 48% say their budgets for AI in cybersecurity will increase by an average of 29% in Fiscal Year (FY) 2020. Breach

Louis Columbus

Indeed’s 10 Most Popular AI & Machine Learning Jobs This Year

By Louis Columbus | August 9, 2019

Popular AI & Machine Learning Jobs This Year AI and Machine Learning job postings on Indeed rose 29.10% over the last year between May 2018 and May 2019. Machine Learning and Deep Learning Engineers are the most popular jobs posted

Louis Columbus

Top 10 Cybersecurity Companies To Watch In 2019

By Louis Columbus | July 31, 2019

Top 10 Cybersecurity Companies To Watch Gartner predicts worldwide spending on information security products and services will reach $124B in 2019, growing 8.7% over the $114B invested in 2018. Cloud Security platform and application sales are projected to grow at a 35.3%

Public Cloud Soaring To $331B By 2022 According To Gartner

By Louis Columbus | May 8, 2019

Gartner predicts the worldwide public cloud service market will grow from $182.4B in 2018 to $331.2B in 2022, attaining a compound annual growth rate (CAGR) of 12.6%. Spending on Infrastructure-as-a-Service (IaaS) is predicted to increase from $30.5B in 2018 to

Which Analytics And BI Technologies Will Be The Highest Priority In 2019?

By Louis Columbus | February 20, 2019

Which Analytics And BI Technologies Will Be The Highest Priority 82% of enterprises are prioritizing analytics and BI as part of their budgets for new technologies and cloud-based services. 54% say AI, Machine Learning and Natural Language Processing (NLP) are

Using Machine Learning To Find Employees Who Can Scale With Your Business

By Louis Columbus | February 11, 2019

Machine Learning To Find Employees Hiring managers in search of qualified job candidates who can scale with and contribute to their growing businesses are facing a crisis today. They’re not finding the right or in many cases, any candidates at

6 Best Practices For Increasing Security In AWS In A Zero Trust World

By Louis Columbus | January 17, 2019

AWS Security Best Practices Enterprises are rapidly accelerating the pace at which they’re moving workloads to Amazon Web Services (AWS) for greater cost, scale and speed advantages. And while AWS leads all others as the enterprise public cloud platform of choice, they

10 Ways Machine Learning Is Revolutionizing Sales

By Louis Columbus | January 4, 2019

Artificial Intelligence (AI) and machine learning show the potential to reduce the most time-consuming, manual tasks that keep sales teams away from spending more time with customers. Automating account-based marketing support with predictive analytics and supporting account-centered research, forecasting, reporting,