Robb Heineman

Robb Heineman is the Co-Founder of FanThreeSixty, a sports consulting and technology company that helps sports organizations develop their fanbases. Robb is also an owner of Sporting Kansas City and sits on the Board of Governors of Major League Soccer, and he’s known for his forward-thinking ownership approach, interaction with fans, risk-taking, and innovation. The team and venue have been recognized worldwide for innovating a new standard for fan engagement with a specific focus on technology, and Robb has twice been named to Sports Business Journal’s 40 Under 40 list.

Everyone Has Data, but the Ones Who Can Optimize It Will Be the Winners

By Robb Heineman | April 9, 2018

Big Data Strategies Data is ubiquitous, but success apparently isn’t. Companies using big data strategies are running headlong into an 85 percent failure rate as a result of resistance from management, a lack of adequate training, and an inability to integrate the