Shachar Shamir

Why Big Data is the Key to Relationship Marketing

By Shachar Shamir | November 16, 2017

Big Data Relationship Marketing When you think about big data, you might find that marketing is one of the first uses that comes to mind. Rightly so – it’s an incredibly powerful tool for marketing companies seeking to analyze large-scale

How Big Data Can Empower Native Ads

By Shachar Shamir | February 16, 2017

Empower Native Ads The realm of big data is expanding an astonishing rate, and its presence can be felt across many walks of life, making its mark from the pharmaceutical industry to cybersecurity and even extending as far as to

THOUGHT LEADERSHIP ARCHIVE

Imminent IoT Eye-Tracking Technologies To Transform The Connected World

By CloudTweaks

IoT Eye Tracking Smelling may be the first of the perceptible senses, but the eye is the fastest moving organ in the human body. While the first, second, and third screens have historically exercised the potential of this organ to

Calculating the ROI on Cloud

The Cost of Cloud: Calculating the ROI on Cloud

By Shreekanth Joshi

Calculating the ROI on Cloud IDC calls cloud computing “one of the most potentially transformative developments in the information technology world in the last 20 years.” Many companies have already chosen virtualization – generating a straightforward and easily measurable ROI

Overcoming the impact of a major disaster on their IT infrastructure

By CloudTweaks

Overcoming IT Infrastructure Disaster One of the least considered benefits of cloud computing in the average small or mid-sized business manager’s mind is the aspect of disaster recovery. Part of the reason for this is that so few small and

Cloud signifies a fundamental shift from a traditional model to a more dynamic model

By Gopan Joshi

Traditional vs Dynamic Cloud computing is not just a trend. It is changing the way IT organizations drive business value. In a short span of time, cloud computing has changed the way in which businesses and individuals consume computing resources.

A Smart Data Approach to Assurance in a Hybrid Cloud Environment

By CloudTweaks

Smart Data Microsoft and Amazon both reported significant growth in their cloud businesses recently. Revenue for Microsoft’s Azure increased by a staggering 98 percent in the three months ending December 31st 2017, and market leader Amazon Web Services (AWS) saw

Cloud Access Management: Access Everywhere

By Dean Wiech

Cloud Access Management As the utilization of cloud applications has become a standard of using in nearly every industry, there needs to be solutions available to help manage these applications. One way for admins to effectively manage their organization’s applications

Salesforce Gets Serious About Its Security Ecosystem

By Harold Byun

Security Ecosystem Salesforce is one of the fastest growing enterprise software companies in history and while security is a major roadblock for many cloud projects, the company’s extensive security investments appear to be paying off. Salesforce is one of just

Is Machine Learning The Future? Making Your Data Scientists Obsolete

By Guha Ramasubramanian

Is Machine Learning The Future? In a recent study, almost all the businesses surveyed stated that big data analytics were fundamental to their business strategies. Although the field of computer and information research scientists is growing faster than any other

Problem In Customer Support – What Mobile App Developers Can Learn From AmEx

By Barry Coleman

Mobile App Developers Peanut butter and jelly, salt and pepper, marketing and… customer support? We don’t tend to consider customer support as a complement to marketing, but when an organization experiences success in retaining customers and securing customer loyalty, it’s

The Five Rules of Security and Compliance in the Public Cloud Era

By Suda Srinivasan

Security and Compliance  With technology at the heart of businesses today, IT systems and data are being targeted by criminals, competitors and even foreign governments. Every day, we hear about how another retailer, bank or Internet company has been hacked

Global Public Cloud Spending To Double By 2020

Global Public Cloud Spending To Double By 2020

The Cloud and Endpoint Modeling The worldwide migration of IT resources to the public cloud continues, at a head-spinning pace ...
Want to dip your toe into the cloud? Challenges of a Large Migration

Want to dip your toe into the cloud? Challenges of a Large Migration

Challenges of a Large Migration Migrating to the cloud can be a daunting task. First you have to go through ...
Big Data Employment Essential for Startups

Big Data Employment Essential for Startups

Big Data Employment Small businesses and startups tend to be more open to innovative new technologies and readily implement fresh ...
Maintaining Network Performance And Security In Hybrid Cloud Environments

Maintaining Network Performance And Security In Hybrid Cloud Environments

Hybrid Cloud Environments After several years of steady cloud adoption in the enterprise, an interesting trend has emerged: More companies ...
Using Private Cloud Architecture For Multi-Tier Applications

Using Private Cloud Architecture For Multi-Tier Applications

Private Cloud Architecture These days, Multi-Tier Applications are the norm. From SharePoint’s front-end/back-end configuration, to LAMP-based websites using multiple servers to handle ...
Will 2018 Be the Year Augmented Reality Moves Outside ‘Pokémon Go’?

Will 2018 Be the Year Augmented Reality Moves Outside ‘Pokémon Go’?

2018 Augmented Reality If you’ve never heard of “Pokémon Go” — or at least never had the concept explained to ...